Which Promotional Items Are Best For Business Events?

Hosting or attending business events is a great way to expose your brand to new customers and meet other business leaders that you could potentially partner with in the future. The thing is, these events are competitive and making yourself stand out is tough. People will see hundreds of different stands in a day but they’ll only remember a few, and you need to make sure that you are one of the businesses that stick in people’s minds. 

 

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If you are planning your own business event, it’s a lot easier because you are the star of the show. But when you are attending larger networking events, getting yourself noticed can be tough. However, giving out some great freebies is a brilliant way to make sure that people remember you, and it’s a good branding opportunity as well. Everybody at the event will be giving out free stuff though, so you need to make sure that your freebies are the best. These are some of the most important things to consider when choosing free items to give out at business events. 

Make It Useful 

The most obvious thing which people sometimes forget is that you need to make it useful. You want people to take these branded items home with them and use them on a regular basis, so your business sticks in their mind. Things like printed air fresheners with your logo on, for example, are a great option. It’s a simple item but everybody uses them and people will see your logo every day when they get in their car. Bottle openers are another great one that people will find useful. So many businesses focus on finding something unique, which is important, but they end up picking something that nobody will actually use, so most of their freebies end up in the bin. Unique is good, but useful is more important. 

Consider The Size 

Bigger isn’t always better when it comes to freebies at business events. You have to remember that people will be carrying this stuff around with them all day before they leave, so even if your items are eye catching and exciting, people will be less inclined to take them if they are too large. Things like large books or inflatables, for example, are annoying to carry around. Ideally, you want something that can easily fit in your pocket. 

Go Digital 

There are some great physical items, like air fresheners, bottle openers, or smartphone wallets, that you can give away. However, you should think about modernizing and going digital with your giveaways as well. For example, why not offer a code to download a free ebook? By providing an informative ebook, you demonstrate value to potential customers and it is something useful that they can use in the long term. It’s also not that expensive for you, which is an added bonus. 

As long as you keep these things in mind, you can choose the perfect promotional items for your next business event and everybody that attends will remember you. 

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