The Ultimate Business Course


Our 15-module training course is for anyone wanting to have an in-depth overview of the knowledge and skills required to start and run a business. At the end of the course, you will have your own detailed business plan, marketing plan, sales strategy, brand and identity, social media plan and financial plan. If you have already booked your place log into the vault here

Course Outline:

  1. Business Set Up
    1.1 Choosing and setting up the basics such as business name, domain name, legal status, bank accounts, HMRC. 
    1.2 Choosing your brand, establishing your brand position and message.
  2. Vision & Mission 
    2.1 What do you want to achieve, why do you want to do what you do, can you do it for 20 years? 
    2.2 Crafting your vision and mission statement.
  3. Products & Services 
    3.1 What are you offering and how much does it cost? Pricing, research, competitor analysis.
    3.2 Packaging products and services into memorable formats.
  4. Customers 
    4.1 Who are they, where are they, what is their pain?
    4.2 Finding your niche in the market.
  5. Marketing 
    5.1 Crafting your message – website copy, promotional material, public pitching. 
    5.2 Channels to market.
  6. Lead Generation 
    6.1 Data capturing and lead generation methods. 
    6.2 CRM options, data legislation.
  7. Social Media 
    7.1 Social media principles and techniques.
    7.2 Social media setup and engagement.
  8. Financials 
    8.1 Basic bookkeeping, pricing, and overheads.
    8.2 Cash Flow Forecast.
  9. Website 
    9.1 Creating and maintaining a website.
    9.2 Website security, policies, and protection.
  10. Goals 
    10.1 What do you want to achieve and why?
    10.2 S.M.A.R.T goal setting.
  11. Sales 
    11.1 Creating a sales funnel.
    11.2 Upsells, downsells and cross-sells.
  12. Customer Experience 
    12.1 Creating your customer experience map.
    12.2 Keep your customers coming back.
  13. Time Management 
    13.1 The reality of small business burnout.
    13.2 Creating a time plan for your business.
  14. Your Team 
    14.1 Building your team with strategic partnerships, collaborating and outsourcing. 
    14.2 Identifying and approaching key people for your team.
  15. Your Business Plan 
    Final touches to your business plan. One page business plan with an action plan. 


“What a lot of content, providing plenty of inspiration and motivation, delivered in a small group so that each and every business could receive help appropriate to them, in a friendly, constructive environment. If you need to re-boot your business mojo, it works a treat.” – Yvonne Folliard, Moococo Marketing & Communications 


“Angela is a gifted and highly talented woman in the world of business. I have had the pleasure of joining her on The Ultimate Business Course. An intense yet thorough introduction to starting your own business. In the time I have known Angela I have grown in knowledge and understanding of the business world and with that , will be launching my own business ‘raindancers ‘ ( counselling, tuition, support and resources) this coming September. I can’t recommend Angela Desouza and The Ultimate Business Course enough.” – Lynda Taverner, Raindancers


“I would highly recommend the course to anyone looking to start, or in their initial stages of their business, as it really offers great support and guidance not only from Angela but from the whole group. The course has helped me to be a lot more focused on everything I’m doing, especially in the marketing and sales side, and has given me the confidence and means to be able to start my own business in the near future. See full review here.” – Megan Prendergast, Cheltenham Coworking CIC