The Power Of Positive Social Proof (And How To Use It)

There are few forces more effective at helping convince people of the worth of your business than having a community of people there to support it. This is an example of social proof, the evidence provided by other people that establishes the reputation of a business. While negative social proof can be devastating to a business, positive social proof can help you create a following that supports your businesses through the years. Here, we’re going to look at how you can establish it.



Encourage your customers to share their experiences

A lot of customers want to know that their voice is being heard and that their opinions are valued. As such, if you open up to reviews and testimonials, you will find that a lot of them are will to take part. Of course, you can incentivize people to leave reviews as well, but you should be worried about how this might skew the kind of reception that you get. In most cases, it’s best to find your most happy customers and ask them to describe their experience with the business.


Get on top of social media

If you’re using social media solely as a one-sided way to disseminate whatever announcements and content you have, then you are using it wrong. With the help of tools like HootSuite, you can much more easily keep track of when other users are replying to or mentioning your brand, allowing you to engage, offer support, and show gratitude to their own support of your business. Customers love a brand that listens to and respond to them and more likely to come and join an active community rather than hang around a brand that rarely acknowledges them.


Combating negative social proof

As important as bolstering the positive social proof around the business, you need to look at the impact of negative social proof, too. Harsh criticism and poor reviews that go unaided or unchallenged can affect the relationship your business has with the public. For genuine bad reviews, the best stance is usually to address it publicly and then privately with the customer. For false bad reviews, tools like Removify may be the most reliable option. Effectively, if you can show that such reviews or posts about your business aren’t rooted in truth, you can have them removed so that they don’t spread.


Put the customer experience first

There are no real “tricks” when it comes to creating positive social proof. There are incentives you can offer, but no incentives tied to the business are going to be worth it to the consumer if they have a bad experience with your business. Positive social proof has to start from a place of positivity, so ensure that you’re doing what you can to improve the customer experience through your support and sales channels, first and foremost.

Positive social proof can drive more and more people towards your business while establishing a strength of branding that can turn customers into loyal supporters. It might be worth doing what you can to make the most of it.


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