Supporting Your Team Through A Slow Sales Month

Sales in any business, however prosperous, will always fluctuate, but when you’ve had a run of bad luck and your prospects aren’t responding it can be hard to deal with the pressure and easy for teams to become disheartened.

If your team has ever suffered a bad month, then read on to find out more about how you can support them and drive them towards hitting their target.


Promote A Positive Internal Atmosphere

Sales teams can sometimes become despondent during slow months, so it’s important that throughout the year you encourage a supportive, positive internal culture that will resonate even when things aren’t going as well as they used to. This approach will help you to reduce the impact that your slump has on morale and get your team back on track quickly. It will also stop staff from blaming one another and drive them to work together to overcome the challenges they face.

Identify Any Barriers To Growth

Sometimes sales slumps are simply natural problems that occur because of external factors, such as approaching budget reviews, national holidays or hesitancy among your clients. However, in some cases there could be a reason that your business can control, such as a poorly marketed product. It’s important that you review the situation as soon as you notice the dip in sales to check that there is nothing that can be changed internally.

Provide Staff With The Equipment That They Need

It might sound basic, but staff that don’t have up to date technology that works efficiently won’t be able to operate to the best of their abilities, and this could be holding them back and reducing the number of sales your team achieves. Work with a managed IT services provider, such as Texaport who offer a holistic approach to their service, to provide your staff with the computer and data assistance they need to fulfil their roles effectively and bring in the sales your company needs. Texaport’s approach includes: IT management, cyber security, server support, cloud services and much more to ensure that all that you need looking after is properly maintained.

Make The Most Of The Opportunity To Amend Other Areas Of Your Business

A slow sales month will give you and your team more time to work on other aspects of your roles, such as the admin and the way that you pitch products to clients. Take the time to improve any areas of your sales technique that may need enhancing and make the most out of the extra time you and your staff have during your slow sales period.

Offer Your Team Training To Improve Their Skills

When sales are slow your staff will have more time and may feel like they’re not doing as well or are as valued as they would like to be. To ensure that your staff are supported and make the most of their time, offer them sales training to help them to improve in their role and gain new skills. There are various different types of sales training, so explore the areas that your team could improve and find the perfect training programme to meet their unique needs.

Use Incentives To Celebrate Small Accomplishments

Even if staff aren’t likely to reach their main goals, try to keep them motivated by using incentives such as small bonuses, treats like alcohol or chocolates, or even simply an early finish if the team are able to reach a specific, lower target. This approach will encourage a more positive atmosphere even if your sales are slow and show staff that this is a crucial part of any business and not necessarily a reflection on them and their skills.

Ask For Feedback From Your Team

Your sales staff are in the best possible position to tell you about the ways in which your business can improve and achieve more sales, so you should communicate with them to see what can be enhanced. Offer them a way to give their feedback anonymously, such as a suggestion box, so that they can share their thoughts without fear of repercussions. You should also operate an open-door policy to encourage staff to share their ideas with your directly. This approach will make your team feel valued as well as helping you to identify and rectify any issues in your firm’s approach to sales.

Involve Your Team In Decisions

During a slow sales month, it’s common for businesses to make changes to their way of working, such as their pricing structure, team layout or even more radical amendments such as developing an entirely new sales strategy. When making these changes, you should involve your sales team to ensure that they feel like a part of the business and are able to offer their insight into the practical applications of any new strategy that you might be looking to implement.

These tips should help you to support your staff through your slow period and drive them to be even better as the sales increase.

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