Simple Ways to Boost Your Travel Agency’s Income

The travel industry is growing at an exponential rate, and it is not showing any signs of slowing down. The good thing about this business is that people travel all the time, so you will always have customers. The only challenge is that, as the years go by, you might see a plateauing of your business’s income. When this happens, you have to find creative ways of boosting your income. Here are some ideas on how to do that.

Establish a Social Media Presence

If you are not using social media in your business, you are losing out on potential income. Start by creating a few profiles on several different social media websites. A Facebook page is a good place to post pictures of places your customers visit as well as to provide crucial information to your customers and the public. Twitter is a good place to grow an audience by sharing small quotes or even some pictures. Try to also answer travel-related questions on websites such as Quora so people see you as an authority in the travel world.

Reduce Card Processing Fees

If you are an affiliate travel agent, chances are that you have booked a holiday, flight or hotel room for your client. One thing you might have noticed is that card processing fees can be quite high. If you do not want card processing fees to keep eating into your income, it would be best to find ways to reduce these costs. A good place to start is with merchantadviceservice.co.uk. They have a team of experts who will advise you on the different types of merchant accounts that exist and help you secure the best deal for your agency. This way, you can get help on reducing card processing fees and therefore boost your income.

Ask for Referrals

There is no shame in asking for what you need. Ask your customers to refer you to other people who may need your services. If done the right way, referrals can boost your revenue exponentially. Most leaders in the travel agency business list referrals as the number one way to boost your revenue without doing any heavy lifting.

Motivate Your Team with Incentives

Your sales team is crucial to your business. If you want them to make more sales, it pays to reward them with great incentives for reaching a milestone, say signing up 50 customers in a month. Some travel agency businesses report seeing an increase of up to 40% in their revenue when they motivate their employees using incentives.

Diversify Your Offerings

If you find your business stagnating, it is always a good idea to look for other revenue streams. The best way to do this is to diversify your services. The first step in doing this is conducting market research to see if any new niches you are considering would be a good fit for your company. If you find this is true, the only thing left would be to customise your new services for the types of customers you serve.

Try to Get Your Customers to Leave Positive Reviews

People love businesses that have been validated by others. We want to know that we will have a good experience with a certain company. One of the best ways to get social validation is to encourage your customers to leave reviews. In a world that is increasingly moving towards technology and social media and where customers look up a business online before they engage with it, it pays massive dividends to have some positive reviews online. Try as much as possible to have real reviews because people have gotten a lot better at detecting fake reviews.

Engage and Connect with Your Customers

Even while focusing on getting new customers, do not ignore your old ones. These customers could become repeat customers, thereby helping boost your company’s income. One way to connect with old customers is to get in touch with them to ask if their booking process went well. Also, getting in touch with them to know how their trip went could notch you a few positive points. Try to keep things as personal as possible and be polite and clear when you get in touch with them.

Go Where Your Customers Are

Every travel agency has a niche and a type of customer they serve. Do the work and find out where these customers are. If you serve business people, try to attend conferences and other meetings they could be at. If you serve parents or singles, find out where they hang out and go there. Try to leave a positive image of you and your business so people feel good about dealing with your business.

Establish Positive Partnerships

A good business partnership is where your business teams up with another business so that you both benefit. A good example is partnering up with a hotel where your customers can get a discount if they book a room. Concierge services are also a good fit for travel agencies.

Company revenues can stagnate or even fall off. If you run any business, you have to find ways to not only keep your revenue up, but to also boost it significantly. The simple tips above should get you started on doing just that.

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