Setting Your Business Apart At A Trade Show


If you are featuring at an important trade show for your business, read on to discover some ways to stand out from the crowd.

It all starts with your exhibition stand

A lot of companies require the use of exhibition stands at some point in time. They are highly beneficial for a wide range of events, such as, trade shows, conferences, presentations, and displays. Nevertheless, with an endless number of companies offering to design and create your display stand it is often difficult to decide which one. Here are the top three things you should look for to help make your decision that little bit easier…

  1. Experience

This is not an easy job and so it is highly advisable that you do not go for a company which has merely just started up in the industry. Opt for someone with a credible reputation.

  1. Price

Obviously, this is important with regards to all aspects of life, especially in today’s economic climate. Look for competitive pricing.

  1. Creativity

Take a look at the potential company’s portfolio to ensure they are innovative and creative. These 10×10 booths by Infinity Exhibits are a good example of the sort of thing you should be looking for.

Unique entertainment: Magician

Trade show magician performers are often called on to attend exhibition stands and launch events for businesses who want their stands to attract the most footfall. It is actually one of the most lucrative ways of generating interest in your stall and, by extension, your company, and your products.

Getting a magician to attend your exhibit stand at a trade show is a fantastic way of raising visibility for you and your company. Many stands will simply have mundane audio-visuals and advertising or presenters just discussing the products that are on offer. A magician really does have a license to lift the exhibit out of the ordinary and relate magic tricks and mind-reading entertainment to your product, usually accomplishing this through humor and audience interaction.

It will be of great benefit to you that your stall is seen to be generating a lot of footfall and crowd gathering so having some unusual entertainment on hand is bound to attract potential clients and customers. A magician is a born performer and so they can give presentations for you at the trade show that are lively and engaging, as well as good fun for the audience who will enjoy the variety.

It is great to have a third party build up awareness of your brand and to give it positive endorsement so picking a good corporate magician is imperative to this greater marketing appeal. Whether you need someone directing crowds to the stall or giving presentations at the stall itself, a trade show magician is highly recommended.

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