Once Upon A Time In Business: Essential Storytelling Tips


Whether it’s a meeting or pitching in a lift to a bunch of strangers, you need to learn the art of storytelling. Deadlines mean that you have a short amount of time to get their curiosity. But, interest isn’t enough – you need their attention, too. A presentation or a pitch with a story as its central theme has and always will be an excellent way to generate leads. After all, stories are captivating and engaging.

Of course, storytelling isn’t straightforward if you don’t understand how to establish your credibility, hit goals, and add a little bit of spice for good measure. Only when all three of these features are included will your audience be on the edge of their seat, whether it’s a general member of the public or a potentially lucrative client.

When done well, a story gives everyone and anyone a reason to make a conversion via your brand. Hopefully, this short story has made you realise the importance of being more compelling. Below are five essential tips for people who want to enhance their storytelling skills.

Stay True To Yourself

Not every business is going to be a massive hit from the beginning. If anything, the stats tell us that the majority of startups start life with the odds thoroughly stacked against them, and only a few make it out alive. If that is your story, then you shouldn’t over embellish and try and make your brand out to be something different. Why? It’s because it’s not a true story.

Should customers find out about your humble beginnings, they’ll start to wonder why you lied. And, as soon as they think you’re not telling the truth, they won’t take you at your word for anything. Yes, that includes the prices and promotions of your eCommerce store. Being honest allows you to tell a relatable story, and that’s what lures in consumers.

So, if you’re a small but hard-working firm that started from the bottom, that’s the story you need to tell. People who have experienced those conditions – almost everyone – will appreciate and respect your drive and ambition. Plus, it showcases your work ethic.

Turn It Into A Fable 

Spinning a yarn for the sake of speaking isn’t going to be effective. Every business story needs to have an underlying agenda that people can relate to, similar to a fable. If there is a bigger picture, the impact is harder and more engaging and entertaining. With that in mind, it’s essential to craft a clear outcome before you start talking. Otherwise, it’s easy to ramble on without saying anything significant.

Again, a story where you started at the bottom and made it to the top of the tree isn’t only a feel-good fable – it’s a cautionary tale. Those who are willing to work hard and put in the time and money needed, such as maxing out credit cards and putting in eighteen-hour shifts, can succeed. 

This is vital if you’re trying to hire new employees, for example. Recruits must understand what it takes to be part of the team, and if they push back, then they aren’t right for the role.

Switch Up Storytelling Mediums

Consistency is crucial, but that’s regarding the brand’s tone and voice across all of its platforms. After all, customers can get confused if they see one message on Twitter and a different one on the TV. However, it is vital to change-up how you use the mediums at your disposal, and you should do it by considering your demographic.

Are you trying to generate leads during a meeting? Then a presentation design agency will ensure your message is simple to understand and on point at the same time. If it’s an elevator pitch, you might rely on a phone or tablet as they’re smaller and less clumsy. For advertising, you need a mix of the new age and old-school methods, such as social media and business cards.

Specific people use certain devices or hardware, so using various mediums will help to spread your story.

Involve Past Customers

Customers add credibility regardless of the scenario. Investors or customers themselves want to see how they interact with the brand before they make a decision. Therefore, getting them involved in the story should ensure your message is memorable, relatable, and shareable.

Use people who have had a positive experience and show how they have benefited from choosing your brand.

Lastly, don’t forget to tweak your story regularly as your business changes. Otherwise, the two won’t fuse.




Photo by yogesh more by Pixabay
Photo by Hans van Woerkom from Pixabay

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