Novel Ways Promote Your Business (That Aren’t Silly Or Cheesy)

Yep, getting your business’s brand name and logo printed on a banner that trails behind a blimp is a novel way of promoting it. It also a bit cheesy, and might not reflect as well on your brand as you’d like. Luckily there are some method of spreading the good word and getting your business’s name out there that are novel, but not so silly. Read on to find out what they are.

Digital signage

One, super smart and novel way to promote your business’s brand is to use digital signage. In fact, this can give a particularly high end feeling to your advertising and marketing because digital signage kiosks look incredibly smart, and are designed to stay that way, even with heavy use.

Additionally, another benefit of using interactive digital signage is that you can change the message and information displayed on them quickly and efficiently as well. Something that means your marketing will always be as up to date as possible.

Finally, one of the best things about digital signage is that it gets people to interact with your business marketing content. This being particularly beneficial because it further strengthens customers commitment to buy from, or use your brand.

Use social media to start a conversation

Obviously, social media is an integral part of spreading the message about your brand. However, what you may not realize is that there is a much more authentic method that you can use, rather than treating it like a glorified loudspeaker for your message.

In fact, you can use social media to start a conversation, and even build a community around your brand. Something that potential customers can get involved in with by commenting, and even sharing their own content. Which, of course, will then create a buzz around your brand and allow you to reach a wider audience.

Partner with a charity

If you do it right, partnering with a charity can be a fabulous way of promoting your business, and it doesn’t have to be cheesy either. In fact, while donating money is good, getting your employees to do something active like fundraising or volunteering for the charity in question can be an even better method. One that looks much more authentic and so will be viewed by potential customers as a boon rather than in a more cynical way.

 

Branded freebies

Of course, we’re not talking about the traditional cheesy beer cozy and printed mugs here. Instead, if you are looking to get your brand more exposure, your money may be much better spent on quality items with inoffensive branding, such as a leather-bound diary with your business detail inside of the cover.

The reason being that the primary aim of giving away such products is to create positive regard with the person you are giving them. Therefore, by providing a more valuable and practical gift, you are much more likely to achieve this on a one to one basis, as well as establish your brand as being one associated with quality rather than cheap rubbish!

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