Niche Yourself to Success

Niche Your Way to Success

 

If you’re not niching, you’re NOT reaching your success potential. There I said it! This might come across as a little controversial to some but it’s something I truly believe, particularly in the Coaching World, however, I also believe it’s so important for any business. 

This might come across as a little controversial to some but it’s something I truly believe, particularly in the Coaching World, however, I also believe it’s so important for any business.

In my last blog I talked about Clarity in terms of being clear in your direction. In this post I want to talk about how being clear on your niche can create success and happiness for you and your business.

So what is a niche, in short, it’s a group of people who share a common problem/need.

When you don’t niche these things happen:-

  • You can appear as a jack of all trades with no specialism and diluted skills.
  • Marketing becomes vague as you try and communicate many different solutions to many different people, resulting in lack of connection with your audience.
  • You can become disconnected with your ‘passionate why’, the real reason you decided to do what you’re doing. This will come through energetically in everything you do and you will gradually lose steam.
  • Telling people what you do is hard work, and your audience can get confused about whether you can help them.

When you decide to niche, this happens:-

  • You become an expert in your field and build trust with your audience.
  • You can get really specific about who your ideal client is.
  • When you know your ideal client, you know exactly how to communicate with them.
  • Your marketing becomes effective and targetted towards your ideal client.
  • Your communication about you and your business becomes super easy.
  • You know what opportunities are right for your business and what isn’t!
  • You become aligned with your passionate why and your message, story and mission shines through in your communication.
  • It leverages you apart from the competition.
  • You can easily identify your USP’s
  • Your ideal client knows that you can help them with their specific problem or need.
  • You get referrals easily as people know who you are, what you specialise in and who to refer to you.

If that isn’t enough to convince you that niching is the route to success I’m not sure what will!

Clarity on your niche is another thing altogether. This was something I knew I needed but found it so hard to find.

Reason being? I focused too much on what I thought I ‘should’ be doing rather than what I wanted. I was so distracted I failed to see what I was amazing at doing and what truly inspired me to help with. I actually got coaching to help me finally see my niche, which then evolved in helping others find theirs!

My top tips for finding Clarity on your Niche

  1. Focus where you are most inspired and excited.
  2. Don’t feel a duty to stick with an area you have the most expertise, or where you’ve spent the most time or money. It’s important to feel good and excited and just because you spent 3 years at uni studying for it or spent $$$$’s training for it, it does not mean you should niche in that area.
  3. Niche in an area that feels good and that you feel passionate about.
  4. What could you talk about for hours?
  5. What do you feel most in need to tell people about?
  6. What helped you the most in your life/career up until now?

I hope these tips help you get another step closer to finding clarity on your niche!

If you’re looking to become a coach, or a coach that is looking to niche I’d love to have you in my group, join here… www.facebook.com/groups/awakentheboss

For those who want to see how I can help you become the coach you’ve always wanted to be, have a look here as I have just the ticket to get you from confused, unconfident and unsure how to make it happen, to being a confident, clear, purposeful, successful coach. My Awaken the Coach 3 Month Online Program begins in on the 8th November. I’ll take you by the hand and show you step by step how to find the clarity you so desperately want, discover the confidence to see why you’re the perfect person to help your ideal client and how to build a successful coaching business! http://www.thelifebuddy.guru/awaken-the-coach-program.html

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