Making Your Store More Customer Friendly

Running your own shop can be a wonderful experience. It’s a great way to sell your own products and add an extra outlet to what might have started as an online-only store. It’s a great way to get to know your customers, and really make a difference to peoples days. It can also be the best way to build a loyal, local customer base, and to become a part of your community which is something that you might struggle to achieve online. Running a shop can help you to develop your customer service skills, as well as giving you a chance to stretch your visual merchandising muscles. But, running a store can only ever be a fantastic experience if you also take the time to consider the experience that you are offering to your customers.

To truly build a loyal customer base, you need to offer an excellent shopping experience, complete with an easy to shop store, fantastic customer service and more than just products. Taking the time to make your store more customer friendly can ensure they come back, bring their friends and stick with you through ups and downs.

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Look at Your Layout

The layout of your brick and mortar store, just like your website, needs to make sense. Your customers shouldn’t feel lost, or like they can’t find things. Products should be arranged in a way that makes sense. They should compliment each other, make life easier for the customer and give you an easy chance to upsell extras.

Keep Things Light

There’s been a bit of a trend towards darkness among high fashion stores. On the one hand, this can look cool and help you to stand out. On the other, your customers might not be able to see your products in detail. Nor will they be able to navigate the shop. Keep walls light, maximise natural light as much as you can, and don’t overstock. Make sure things are easy to see.

Tidy Up

A messy or dirty store is never going to be appealing. But that doesn’t mean that you need to spend money you might not have on a cleaner. Get into the habit of cleaning and tidying as you go, and hire Steamaster Products for a deeper clean when it’s needed.

Offer a Range of Products

A clothing store should be sure to display every size and colour option that they have in stock. Yes, your customers coming to ask a member of staff for help gives you to option to upsell and make a connection. But, not every customer has the time or compulsion to do so. Many will just leave if they can’t see what they want quickly.

Do a Walk Through

When you see your store most days, you know it well. You can find everything because you know where it is. Try to clear your mind and walk around as a customer would. It’s the best way to spot problems.

Never Let Service Standards Slide

If you want to offer a great customer experience, customer service should always be your priority. Don’t let standards slide; make sure your staff are well trained and be sure to give customers your time.

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