Making a Good First Impression with New Business Clients

When you are in business, putting yourself out there, meeting clients, and pushing your business can be hard, especially if you find it difficult to ‘sell’ yourself or meet new people. But when you are trying to start a freelance business, then the people that you will meet are going to be potential customers as well as clients. So making a good impression and being able to promote your business well can really make a difference.

It can feel quite natural for first meetings with clients to be filled with anxiety, but the good news is that there are plenty of actionable things that you can do to make sure that the first impression that you can give is a good one. Because at the end of the day, if you can impress a client when you first meet them, then it can help your business to keep going and to really thrive.

Small Talk

Your end-goal is something that will get the potential client to be able to trust you and be able to hire you or work together in business. But that doesn’t mean that you have to start talking about business right away. Starting off with a little small talk to chat and get to know each other a little, is a good thing, especially if you are planning on a long-term business relationship. It can help to put you both at ease, and shows a human-side to you, and shows that there are people and personalities behind your business.

Create a Good Setting

Having the right environment to work in is really important. When the environment is set right it can make such a difference to how well you and the team are able to work. And the same difference comes when entertaining clients, especially if they are coming to your office space; it helps to set the scene. You could look at getting some logo mats by your entrance doors, for example, as a way to show branding, and things like that can help them to see what your business is all about. A calm and quiet area can make such a difference too, as well as having things like drinks ready for them. Make sure that everyone is comfortable.

Research the Client

It is important to not be shy about asking questions to the clients, as it can be a good way to clarify things and to keep things clear for you. But don’t let that first meeting by the time that you only start to ask about them or get information about them. So be prepared for the meeting, and get to know the client’s business and what they do. It goes a long way to making a difference to what you can ask them, and helps them so show that you really are interested in them. Besides, being able to come to a meeting where you already have a little background information can help it all run smoothly as you can feel much calmer (and make the client feel better as well).


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