Is Developing a Mobile App a Worthwhile Investment in Your Business?


In a world where everybody is going mobile, there are huge opportunities waiting for businesses that are armed with a solid mobile strategy – and mobile app development is one of the core components. As you may already be aware, the mobile app industry is an extremely lucrative market, with recent statistics showing that global mobile app revenue reached a massive $88bn in 2016. And by next year, the industry is expected to generate almost $190bn in revenue worldwide. With these numbers, it’s no surprise that businesses, whether large or small, are investing in mobile app development. Could your business be one of the many that are benefitting from developing a mobile app?

The Cost of App Development:

First of all, let’s explore the costs of developing a mobile app for your business. Although there are plenty of free mobile app builders to choose from, it’s worth bearing in mind that the functionalities provided by these tend to be quite limited and they are usually only worth it if you’re aiming for a really simple app or just starting out. Statistics show that the cost of building a very high-quality app can range anywhere between £30-60k, although there are developers available who will build you one for much cheaper – it all depends on the quality and functionality that you need. You’ll need to consider the following factors:

#1. Type of app technology

Do you need a cross-platform or a native mobile app? Typically, a native app will be more expensive to develop, but they are usually faster and more reliable compared to cross-platform apps, which cost less to develop but are more likely to have issues with the UX/UI and when accessing various phone features.

#2. Functionality and design

Don’t forget to consider how you want your app to look and feel, plus the functions that you’ll need it to have. For example, are you hoping to allow customers to shop on your app, or will it be mainly for gathering information about your company? Will you need features like email login or geolocation?

#3. Type of developer

You’ll also need to consider the type of app developer you’re going to use for the project. Would you like to develop your mobile app in-house, hire a freelancer, an outsourced team or partner up with a company that offers this service? There are several different cost factors to keep in mind when choosing an app developer, such as the location, portfolio, experience, and capability of your developer. Check out app development experts Appetiser to get started with finding a developer who offers what you need at the right price. They offer every kind of app software and you can start off with a free consultation to discuss the best option for you.

Benefits of Mobile App Development:

Developing a mobile app for your business provides several significant benefits. Not only can it function as a marketing tool, but it will also fulfil a variety of marketing strategies for your brand while helping to improve the customer experience. Some main benefits include:

#1. Direct marketing channel

Using your business’s mobile app, your customers have access to information about the products and services that you offer, right in front of them at any time. In addition, you can send push notifications to your customers’ smartphones and tablets, which are a cost-effective and very efficient method of letting customers know about promotions, sales and offers that you’re hosting, and since customers will be asked to opt-in when they download the app, you can be sure you’re not sending notifications to anybody who does not want them.

#2. Boost brand recognition

Data shows that consumers spend on average five hours per day on their smartphones and other mobile devices. For brands with mobile apps, this is a huge amount of recognition and exposure when a customer downloads your app and can see its icon every time that they use their device. And, brand recognition is just one of the essential factors needed to build trust with your customers, which can be achieved by developing a mobile app.

#3. Complement your website

It’s important to keep in mind that a mobile app is not the same as a mobile-friendly website. Mobile-friendly websites can do a lot these days, but they do have some limitations, and many unique app features simply can’t be achieved on your site. For example, an app can have the ability to access various smartphone features, such as the contact list or the camera, which can help to streamline processes and improve the customer experience. Developing a mobile app will complement and improve on your business website by offering app-specific features that you cannot integrate into your site.

Whilst mobile app development can be a costly investment, it can have several awesome benefits for your business which are well worth spending money on.

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