How You Can Plan A Business Networking Event And Make It A Success

When it comes to your business, be that something you run on your own, or whether you have a team of people, having some form of networking that you can do can be hugely beneficial for getting your brand out there and to move your business forward. However, if you feel that you don’t get exactly what you are hoping for from an event then why not take the plunge and organise your own networking event? Not only are you doing something for you but you are also doing something for people in business. With that in mind, here are some things to think about when it comes to planning your own networking event. 

 

 

Finding the right location

One of the first things to think about would be finding the right location for your networking event. It needs to be big enough to house the expected numbers. It needs to be easily accessible and it also needs to be in reach of parking or public transport options. You may want to think about just taking advantage of an open space, where hiring generators can help you give the place a source of power. A bar could be good, as you then get facilities such as a kitchen, seating etc. But you could also think about using a hotel function room or a hall, depending on the scale and size of your event. 

Thinking about food and drink 

The next thing to think about would be what will happen while you are at a networking event. You need to make people feel comfortable and sociable and one of the best ways to do that is through food and drink. Whether you put on a buffet and supply coffee, or whether you choose to put on something more lavish like champagne and canapes, decide on what is best for you and make sure you keep the attendees comfortable and enjoying themselves. 

Name tags, branding and labelling

You want to ensure that you brand and business is seen at this event, after all, that is possibly the main reason for doing it in the first place. So ensuring youa have the right marketing literature, branding and signs around is essential. You also want to make it sociable, so name tags for the attendees could be a good touch. This avoids any awkward introductions and allows people to get on with the reason they are there in the first place. 

Getting the message out there

You need to advertise your networking event, so make sure you do this online through your website and social media channels. You could also directly contact people you think might be interested, put signs up locally to involve the community, and even use the radio as a different form of advertising.

Encouraging people to document the vent on social media

Finally, while the vent is taking place to encourage people to share the day online through social media. You could create hashtag so that people can keep track of the vent, or encourage them to tag you in posts of pictures of video content. It is also a great advertising tool for future events. 

Let’s hope this has highlighted some of the things to consider if you are planning your own networking event. 

 

 

 

 

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Photo by StartupStockPhotos by Pixabay

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