How to Sell Ethically Sourced Jewelry Online and Why You Should: 3 Steps to Success

One of the fastest-growing ways to sell a product in recent years is online. This is a fantastic avenue for businesses of all sizes to expand, whether you’re a start-up or an established company. An online store is far cheaper to run than a brick-and-mortar store, as well as being more flexible and having a potentially greater reach.

While there may be some teething issues with eCommerce success, it’s simple to establish and to succeed. So, assuming that you’re setting up your online store, you may be wondering about what comes next and how you can sell your jewelry.

These three basic steps will help you along the way.

 

 

1. Source Your Product: Go Ethical

As with any business that sells goods, you will have to source your jewelry from somewhere. Even if you make your own jewelry, you will need to acquire materials. Before you can source anything, you should probably decide what you’re going to sell. 

You can either try to follow trends, focus on classic designs that never run out of fashion, or set up your signature style and hope it catches on. Each of these tactics can work well, although some are riskier than others. 

One selling point that you should always consider is ensuring that you have ethically sourced jewelry. This is jewelry or materials that have had no or minimal negative impact on people or the environment during extraction and production. Ensuring that your product is ethical will improve your sales and ensure that your business will escape controversy.

To do this, research your vendors and make sure that they are certified and can track the product every step of the way. You can also pick materials that are generally ethically sourced, such as wood, stone, or stainless steel. These will be less expensive, but safe. Another source of materials could be man made diamonds, which haven’t been mined.

2. Set Up Your Store

Once you have your product ready, now you just need to set up your store. Using a website builder such as Shopify or Squarespace may be ideal for someone who wants a lot of features, but you can also go for simpler and less expensive builders like Woocommerce.

Another option is to use a website like Etsy, eBay, or Amazon. This way you don’t have to set up a website at all, but it will be slightly more difficult to build a unique brand as you rely on a third party.

3. Market, Market, Market Some More

Regardless of whether you’ve built your eCommerce site or you prefer to use a third party, marketing is always your friend. Use social media to build a rapport with your potential customers and develop a relationship with them.

If you do have your own site, then you can use SEO (search engine optimization) to encourage people to come to your website, as well as providing enjoyable content. You can also pay for advertising, which can give your store a well-needed boost of customers.

 

 

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