How To Keep Your Customers Despite the Pandemic

As the COVID-19 outbreak continues, businesses are facing unprecedented challenges. While online sales are booming, offline retail units are struggling to adapt to varying lockdown restrictions. If your business is reliant on footfall, there’s no doubt you’ll be looking for ways to retain a customer base during these difficult times. To ensure your customers feel safe visiting your premises, be sure to incorporate these three safety features:


1. Face Masks

Face masks are mandatory when you’re visiting a shop or using public transport. To ensure customers can enter your premises, you may want to offer masks for sale. Furthermore, equipping your staff with facemasks can keep them safe and reassure customers.

Of course, you’ll want to use the best mask in order to reduce potential transmission. The VIRACTIV shield has been created in response to COVID-19 and has been shown to deliver 99% virus protection. Their Redshield mask doesn’t just prevent virus droplets from being released into the air, it also features an anti-viral coating, which disables 99% of infectious material that it’s in contact with.

When you make VIRACTIV facemasks readily available to staff and stock their Redshield mask in store, you’re employees and customers can be confident that they have access to the PPE they need to reduce the risk of contracting or transmitting the virus.

2. Hand Sanitising Stations

Regular handwashing is essential to combat the spread of COVID-19, but it isn’t always possible to access running water and soap when you’re out and about. Fortunately, hand sanitiser can also be used to prevent contamination.

Making hand sanitiser freely available inside your premises will encourage customers to use it while they’re browsing your store, meeting with staff or making a purchase. In addition to protecting customers, facilitating the use of hand sanitiser can also protect your employees and keep them safe at work.

3. One-Way Systems

In order to limit transmission rates, people are being encouraged to remain at least two metres away from anyone who doesn’t reside in their home. As social distancing measures can be hard to accommodate in more crowded environments, you can make this easier by introducing one-way systems inside your premises.

By installing temporary signage, you can direct customers or visitors through your premises in a way that limits their interactions with other people. This plays a crucial practical role in minimising contact and containing the virus, as well as restoring public confidence.


Keeping Your Business Safe

The economic impact of COVID-19 has meant that many businesses are struggling to stay afloat. However, now that most businesses are able to re-open, there is an opportunity to restore your cashflow. By staying up to date with the restrictions in your area, you can ensure that you’re operating safely while maximising your capacity and capabilities.

With a combination of ingenuity and resilience, companies are finding innovative ways to overcome the challenges they face. By modifying your services, introducing on-site safety measures, and maintaining engagement with your customer base, you too can keep your business safe amidst the pandemic.


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