How to Keep Your Business Thriving Despite a Global Emergency

The current health situation hasn’t been easy on any of us. While it is definitely important to learn how to take a few steps back and take care of yourself at this time, you can still be resilient and keep your business thriving.

Here at Women’s Business Club we have written at length about how to adapt your leadership strategy to run your business right now: from creating a safe workspace to shifting production operations, all you need is a bit of creative thinking to make this time as fruitful as possible for your company.

With that being said, below are a few tips on how to keep your business thriving despite a global pandemic.

Seek help if you need it

The first and most important tip is to seek help if you need it. Part of the CARES Act includes funding for centers to run training and education programs for small business owners, which may be worth looking into. Enrolling in business seminars can help you begin to navigate this tricky climate we’ve found ourselves in. Aside from seminars, you can also apply for small business loans to tide you over. Even just something as simple as reaching out to fellow business owners and asking for tips can give you the information and help that you need.

Keep customers in the loop

A great business values its customers, and communication is the bedrock to any solid customer relationship. Marketing CEO Shannon Litton maintains that there’s really no such thing as over communication – in fact, your customers will appreciate your efforts to keep them updated. This means informing them not just about things like delayed shipment, but perhaps even how your internal team is handling this new business environment.

Minimize contact as much as possible

This point came up in our previous post on best business practices during this time, but it bears repeating. If your company typically deals with physical interactions with customers, it’s time to revisit your operations. HP’s article on navigating changes in consumer behavior recommends things like curbside pickups and contactless payments to make sure convenience isn’t compromised for safety. Having digital menus on your website also allows customers to browse on their own devices when they visit your premises to place an order.

Implement long-term strategies

You should also be using this time to see how you can create safer business operations in the long-term. Fast Company notes that businesses who adopt remote work strategies should consider keeping these in place long after the health crisis is over, or else risk increased employee attrition and time off. Contactless payment options are also worth looking into as a long-term business solution. The key is in asking employees what they need and see how you can alter business operations to meet their needs while still keeping your operations running.

Consider giving back when you can

Insider’s list of companies giving back during this time highlights how corporate social responsibility is more important than ever. While your small business might not have enough capital to donate huge sums of money to those in need, offering small discounts on your products and sending part of the proceeds to charities can also go a long way. Strategically speaking, such efforts can build up your brand reputation and boost customer engagement. You may also end up forming partnerships with other small companies in your area if you join localized drives.

Your business might have had to scale down operations during these troubling times, but that doesn’t mean you should throw in the towel just yet. Running your own business might be extremely challenging, but being able to weather the storm will help guide you through any other challenge your business faces in the future.

Women's Business Club

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