How to do a great Instagram Live

Jo Fairley Interview Women's Business Conference

Instagram is the world’s fastest growing social media platform and it’s not just about posting pretty pictures, it’s incredible how much you can do with Instagram and how intricate the algorithm is too! Today we are going to take a look at one of the many amazing Instagram features and that is doing a live video!

Learn how to do a live video on Instagram!   Tweet This!

 

Where to go:

A really simple start is the not so obvious where to go!

  1. Tap  in the top left of the screen or swipe right from in your feed.
  2. Tap Live at the bottom of the screen, then tap .
  3. The number of viewers appears at the top of the screen and comments appear at the bottom. Tap Comment to add the title of your video and then tap Pin Comment to pin it so viewers can see it easily.
  4. When you’re done, tap End in the top right then tap to confirm. From there, you can tap  in the top left to save it to your camera roll, or share it to your story.

How to get more viewers:

  1. Promote your upcoming live ahead of time so people know it’s coming. See our example image in this post.
  2. Add a hook and make people want to watch to the end as they anticipate the hook. For example, I will be sharing a secret about… or You will have a chance to win…
  3. Ask others to share your live while they are watching or to share the promo of the upcoming video.
  4. See who is watching your Live broadcast, tap the eye icon on the top left corner of your screen.

Get Rid of the Trolls:

Sadly, you will  attract people who post deliberate provocative message to your live to cause a disruption or to promote their business. To avoid this disruption, click the ‘X’ next to the user who is trolling your Live broadcast and mute their comments.

What to do after your live:

  1. Save your video when the live broadcast is finished by taping the ‘save’ button. It will then be exported to your library.
  2. Create a post-live Instagram post and story  by sharing the video in your feed and story.
  3. Follow up with any questions or comments that were left during your video.

That’s it, nice and simple.

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