How to Create a Killer Instagram Following

Did you know….

  • Instagram has 1 billion monthly active users
  • 37.4% of all internet users will access Instagram at least once a month
  • 71% of Instagram active users are under the age of 35
  • Instagrammers spend almost an hour on Instagram each day
  • 83% of Instagrammers say they discover new products and services on Instagram

Is your business using Instagram correctly?

There is a lot behind Instagram, it’s not just about posting pretty pictures! There is a whole lot of dos and don’ts when it comes to Instagram and if you don’t know you don’t know.

We are proud to boast an Instagram following of over 28K and growing rapidly – follow us at

How the Instagram Algorithm Works

Your feed isn’t only based on who you follow on Instagram, but it’s also based on the posts you like. Instagram says, “The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”

How to build a quality following on Instagram:

  1. Be consistent – the algorithm will pick up on quality posting and consistent posting.

  2. Use a scheduler – to maintain a consistent pattern use a free Instagram scheduler like Later where you can schedule all of your photos, captions, and hashtags from the web.

  3. Build a relationship – the Instagram Algorithm likes it if you are engaging with your followers and building relationships with them.

  4. Plan your post timing – as with all social media, timing is essential. Later analyzed 12 million Instagram posts and found that the best time to post on Instagram is between 1pm-3pm. Sprout Social says that the safest times to post are Tuesday through Friday, 10 a.m–3 p.m. Ultimately, it’s best to find out what your personalised best times to post are based on your unique audience.

  5. Create high-quality images – images are a reflection of your brand. So if your images are sloppy people will think that your business is sloppy.

  6. Tag your location – Whenever there is a clear location element in your posts, it’s worth adding a location tag.

  7. Run contests – Instagram accounts that run competitions can achieve 70% faster follower growth compared to those that don’t hold contests.

Join us during September as we take a look at Instagram for business at all of our Women’s Business Clubs across the UK. We have invited expert Instagram speakers to our clubs so that we can get a bit more InstaSavvy! Find a meetup near to you


Social Media Summit

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