How to Boost the Kerb Appeal of Your Business Premises

Lots of businesses find it hard to gain new customers. You may be under the impression that it’s only what’s inside your business that counts when it comes to selling your products or services, but this isn’t the case. There are lots of things you need to think about if you want to increase sales or attract new customers.

If your business looks unsightly on the outside, then new customers are unlikely to want to check out what you have on offer. So, how can you improve the kerb appeal of your business in order to attract these customers? Keep reading below to find out how:

What is Kerb Appeal?

Kerb appeal refers to the way the front of your business looks and the surrounding area in which it’s located. If the front of your business premises looks uncared for, then now might be the time to do something to improve it.

There are lots of ways you can improve the look of your premises. You could choose to purchase new signage for your business, put up some new window displays, or simply employ a company to keep it clean. If your property isn’t located on the ground floor, then it’s likely that your office windows will need a clean. You should consider hiring a high level cleaning company like to take care of this tricky job for you. They’ve been cleaning commercial premises to a high standard for over 25 years. K2 clean away any dirt, residue or dust that could put potential customers off entering your business.

Why is Kerb Appeal Important?

Here are some of the main benefits of improving the kerb appeal of your business:

  • You’re more likely to gain new customers – up to 95% of people say that a business’s exterior will help them decide whether to go inside or not bother.
  • Increase sales and revenue – studies have suggested that 70% of first-time sales relied on a business having kerb appeal in order to attract the customers inside.
  • It gives your customers a good first impression – first impressions are extremely important. If the outside of your business premises looks old, tired, and dirty, then customers are likely to be put off, and it may stop them entering in the future too.
  • It’s good for your business brand – an attractive exterior will only increase your brand image.

How to Boost Kerb Appeal

There are lots of ways businesses can boost their kerb appeal. These are some of the most common ways:

  1. Upkeep of the premises – remember that the front of your property can impact your brand. So, make sure you keep it clean and tidy.
  2. Signage – you need to create a sign that makes your premises stand out from the
  3. Window displays – window displays can be used to tempt new customers into your store.
  4. Parking – if you have a parking area for your customers, then you need to make sure that this is kept clean and tidy too. Remember, first impressions are important.
  5. Landscape – if your property has a lawn, then you will need to make sure this is looked after properly. You could even consider planting some flowers to make it look more appealing.

A business’s kerb appeal is extremely important. New customers are more likely to be attracted to a well-kept building, so make sure yours is up to scratch.

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