Good And Bad Times To Use Automation In Business

‘Automation’ has become somewhat of a buzzword in business recently – it involves using modern technology to take over procedures that would have once been delegated to a human.

Nowadays, you can automate pretty much any task. However, that doesn’t mean that you necessarily should rely on automation for everything. While there are some tasks that more of us should be automating, there are also tasks that should be strictly left to humans. To help you determine when and when not to use automation – here is a list of some of the good and bad times to automate.  

Good times to use automation


Handling repetitive tasks

Repetitive tasks are often well-suited to automation. Humans aren’t good at repetitive tasks – we get bored and tire easily, which can lead to reduced accuracy and more frequent mistakes. Machines never tire and are able to stay consistently accurate, making automation better suited.

Repetitive tasks that are commonly automated include manufacturing processes and routine screening procedures. Such procedures can be relatively cheap to automate because they follow predictable patterns that are easy to program with a computer.

Making complex calculations

Automation is also useful when carrying out complex calculations. Humans find it difficult to work with big data, while computers are able to work with this data at ease. By relying on automation, you can dramatically speed up the calculating process, while making sure that results are consistently accurate.

An example of automating calculations could include using AI for insurance to calculate risk. Meanwhile, accounting software is often used to accurately calculate taxes and expenses.

Negotiating danger

It can also be worth using automation if it prevents humans from putting themselves in dangerous situations. 

Tasks such as bomb disposal are regularly designated to robots for this reason. In some cases, there may be tasks that are impossible for humans to carry out such as handling extreme heats or radioactivity, while robots may be able to carry out these tasks with no damage inflicted.  

Bad times to use automation

Managing human emotions

Automation is not recommended when it comes to managing human emotions. Humans need to be consoled by other humans and may grow more frustrated when presented with robots.

An example of a place in which automation may be wrongly used of this purpose is answering phone calls. While there has been an increase in automated phone answering systems, many callers can get easily annoyed when presented with robots – especially when trying to make complaints. Handling complaints over the phone may not be a pleasant job and may even have a level of repetition to it, but it should not be automated due to the empathy that is required.  

Thinking creatively

Robots and machines are also incapable of handling creative tasks. They can be used as an aid in marketing, but should not be used to generate ideas. This is because robots cannot think outside of the box – they are only able to randomise the options that have been programmed into them.

Automation should not be used for tasks such as creating social media content for this reason. It’s possible to queue up posts, however robots shouldn’t be used to create content from scratch as it is likely to be unoriginal and based off of existing content.




Photo by Michal Jarmoluk at Pixabay

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