What Goes into Making a Website

Many people think that building a website from scratch is pretty easy. There are loads of simple drag-and-drop builders out there; so how can it be that hard? A builder like Wix or Weebly can produce a good looking website when a lot of time is put into it but there are still some fundamental things that websites need to work well. In order for a website to do well against the thousands of competitors out there, it needs to be built in a specific way. It needs to be easy to find on a search engine like Google or Bing. It needs to load up fast so the user doesn’t get bored waiting. And a website needs to be accessible to as many people as possible for as many devices as possible.

Here are a few practices that a professional web designer will use to build a website that others may not take into account.

The User Flow

Your website has a goal. Whether it is to get users to sign up to a newsletter, buy a product or contact you; there is at least one main reason that you need a website. When a website is designed, before any coding is done, a web designer will consider your main goal. he site needs to be designed in a way that guides users to this goal quickly and with little distraction. Many web designers will design a website, not by drawing up each page but with a flowchart. A flowchart helps visualise the journey a user will take on your website. They will start on the homepage and scroll down to read the information there. Where does the user go from there? A call to action is needed to progress them to the next step of your site. If you want users to contact you for more information or to order a product, then a big button to your contact page may be the best thing to put here. If you have a lot of products or services to offer, maybe some big, beautiful links to these is the next step for a user. Then on each of these pages will be a link to your contact page.

A user flow can be a straight forward page-to-page-to-page flow. Or it can be more complicated; taking in to account your demographic (younger men tend to want more information before committing than others) and other goals you want your site to achieve.

“Your website has a goal. Whether it is to get users to sign up to a newsletter, buy a product or contact you; there is at least one main reason that you need a website.”  Tweet This!

SEO (Search Engine Optimization)

Search engines like Google have over 200 factors they use to decide where a website is ranked. So adding some meta data and a few keywords isn’t going to compete with the big sites who take into account many more of these 200 factors. The best way to get a website just how Google or Bing likes is to consider SEO from the ground up. Page load speed can’t really be improved on a drag-and-drop builder so they will fall behind on the rankings. Some other factors search engines use are: mobile friendliness, keywords in the domain name,
keywords in particular locations and how frequently
the site is updated.

Hosting

Hosting can be a nightmare for people who don’t fully understand it. Not so much for a small and simple website expecting a small amount of visitors each day. But when large amounts of people are using your website each day and are using it for long periods of time, a site may go down frequently due to overload. This can be remedied with dedicated servers and someone on hand to fix things if they should break.

These are just a few things that are taken into account by a professional web designer when building a website. In essence, a web designer or developer is your internet ambassador and partner that can put your business in front of millions of potential customers with their expertise and experience.

Samuel Beard
Director at Strawberry Studios

www.strawberrystudios.net

Read more articles like this in Women’s Business News 

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