Getting Your Message Across: Attention-Grabbing Content

Content is everywhere. We create approximately 2.5 quintillion bytes of data every day. According to growth statistics provided by expert companies – Social Media Today, Domo, ILS, and Statista –, each individual is creating 1.7MB of data every second in 2020 only. Where does that content live online? You can find it in multiple places, which is why it’s so challenging for businesses to get their content strategies noticed. Think about it, with over 4.5 billion global active Internet users, the online content machine is continually growing: 

Every day, over 95 million photos and videos are shared on Instagram. 

We send over 306 billion emails and 5 million Tweets in a day. 

Google processes over 3.5 billion search queries per day. 


Getting seen online requires more than content generation. You need to grab the attention of your audience in a world that is continuously buzzing with more data. 


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Make it short and sweet 

Does all content have to be long? The idea is to create digestive bites that drive your audience further and deeper into exploring your content. As such, you want a snapshot of what they could get from you, and that’s precisely where PPC services can make a huge difference. Indeed, when you think of AdWords text ads, marketers have a limited number of characters to make an impression. Your headline can only display 30 characters, and each description line has 90 characters maximum. Condensing your content benefits in a short call-to-action can grab your audience’s attention. 


Don’t tell, show instead

Why should people read when watching is so convenient? In 2020, 80% of marketers can trace back sales boost to video content. A video enables you not only to share your brand’s story more effectively, but it is also a medium that can create a viral answer. Engaging videos are shareable and enjoyable. They can convey a simple message with a couple of takeaways that meets the expectations of your audience. After all, 7 in 10 people prefer video content to text! 


Unveil the storyteller within you

Commuters and busy professionals find creative ways of making use of their travel time. Podcasts offer a fantastic way of conveying your message while saving your audience time. A successful podcast can share your story and your expertise in a lively and dynamic way. Storytelling is an ancient art that was first designed to transmit cultural material by word of mouth. Turning a long article into a podcast helps you go back to the roots of storytelling and grab your audience! 


A simple overview of a complex topic 

Website visitors spend 10% more time looking at visual content than reading. As a result, using images alongside your written content is a no-brainer. Yet, you can also turn a long article into a digestible visual, an infographic, that makes complex topics accessible and digestible. They can break information down into visual pieces, helping visitors to remember and understand. Besides, infographics are a favourite on social media, which means that you can reach a broader audience group with cleverly built infographic material. 


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How do you get people to notice your content when everyone constantly generates new data online? You need to target people’s attention span, making your content benefits stand out from the crowd, embracing formats that are better suited for the audience, and finally keeping information digestible and shareable. It’s not just what you say; it’s how you say it. 


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