Finding the Right Outfit – SoSensational

When it comes to online fashion shopping, SoSensational recommends being a Basket Bimbo or a Cart Tart – i.e. forget loyalty to a single fashion brand and just go with the brand which has something gorgeous that you want right now. And how do you find the something gorgeous that you want right now. Why, by looking at the SoSensational website, www.sosensational.co.uk, of course.

Cyndy and Jan, who are the founders of SoSensational, the fashion website for older women, look at all the fashion brands, both high end and High Street they do the hard work, filtering out the old-lady styles and the styles your daughter would wear – though some styles are what your daughter would wear, but SoSensational shows older women how to wear the styles in a subtly, but crucially different, way so they don’t look as if they are actually wearing their daughter’s clothes.

“SoSensational will continue to help older women to find all the gorgeous and age- appropriate clothes they need because the clothes are out there.”  Tweet This!

Because, Cyndy and Jan are older women (both of them are in their 60s) they really understand an older woman’s fashion needs. Because, Cyndy and Jan are older, their bodies are also showing a bit of wear-and-tear. But because they have been in the fashion world all their lives (Jan as a fashion writer and Cyndy as an image consultant) they know how and where to find the fabulous and on-trend clothes that older women want to buy. And their website can also show older women the clever styling tricks that make all the difference between an outfit looking “okay” and an outfit looking “sensational”.

Dresses are the biggest challenge of all because even if we regularly work out at the gym and still wear a size 10, we inevitably have saggy bits and bumpy bits – it just goes with the number of candles on the cake! So no matter how many press-ups we do and how many times a week we go to Pilates or Yoga, there comes a point when our age shows on our body. SoSensational was created to show older women that, despite the sags and bumps, there are gorgeous and on-trend clothes out there at every price point. SoSensational shows older women how to carefully select the gems from every brand not just one.

And this is vital because while the UK fashion industry is, somewhat belatedly, beginning to realise that older women have not fallen off the planet, they still continue to make much of their collection (and then market it) to a younger demographic – a fact clearly demonstrated by the young models on whom they photograph their clothes even when the clothes are clearly designed for an older audience. SoSensational will continue to help older women to find all the gorgeous and age- appropriate clothes they need because the clothes are out there… And it is SoSensational’s pleasure to help older women to find them.

Written by Jan & Cyndy
www.sosensational.co.uk

Read more articles like this in Women’s Business News

Leave a Reply