Driving Digital Transformation At Your Business

Professional web design has become something that many businesses have come to truly appreciate. Never before has there been a better respect for what the online world can help businesses accomplish – not just from direct sales, but from generating interest, leads and discussion.

Many businesses still find the process of ‘digital transformation’ a scary prospect. After all, so many organisations find it hard to try and keep up with the effect of emerging and disruptive technological advancements. Of course, with a franchise business, it is a lot easier, as you have a proven business model to help you get started, which is always a plus in today’s competitive landscape. You can check out https://poppies.co.uk/franchising/ for more information about this.

Instead of shying away from this world, organisations need to embrace this upheaval. One aspect of this technological advancement that is unavoidable is web design. Even organisations that take a more artisan, local or traditional approach in their business practices and/ or products and services need an attractive website. It may be that your organisation’s output is not naturally geared towards technological solutions or a digital presence, but the clients around your organisation are becoming increasingly digital. 

Potential clients and leads are going to want to know about you before they speak to you. They look for an attractive portal that gets across the message of what your business is about and why they need your services and/or products. They also need to be impressed by what they see. So now is the time to re-design your online presence and take a fresh approach to the online world by hiring a web designer that can help make your website a lead generation and sales performance powerhouse.


Building The Best Website

As a client how do you know that what you have is a great website? You can either wait and see if it attracts visitors, or you can check your new website against these handy pointers.

The first thing that any website should do is work. The pages should load, and load quickly; visitors to websites don’t wait for more than a few seconds before getting bored and heading elsewhere. All the links on the site must work; broken links put doubt in the heads of your visitors about your ability to provide the goods or services you say you will provide. 

Your website must also work on different platforms. Any good web design agency will know the importance of mobile devices, and will figure this into their website design. As well as working, your website must be easy to use. Navigating the site should not require a PhD, and neither should any checkout or ordering process. A good user experience provides a positive view of your company and is more likely to encourage visitors to come back and to tell others about your creative website. 

Accuracy is also important in design, you will be extremely disappointed with your web design agency if your company details are incorrect, or you find spelling mistakes in your opening blog posts. These mistakes reflect badly on the designer, if they go unnoticed until the site is live, they will also reflect badly on you.

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