Creating a Website for Your Business? Here are 7 Things You Should Remember to Do

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When you’re creating a website for your business, no matter if it’s a small business or a larger organisation there are several things that you should remember to do. 

Of course, the first thing you should do is thoroughly research and map out your vision. By doing this, you’ll know what your target market is, which will shape the way that you design it.

After you’ve done this, you should start working on other areas of your website, to ensure that it gives off the best first impression possible. To help guide you in the right direction, here is a list of the top 8 areas you should focus your attention on from the get-go:

Make it Accessible

Accessibility is key no matter what type of website you’re creating for your business. Ensuring that it can be used by everyone, it expands your reach. But how do you make it fully accessible? Well, first of all you should make sure that the content is dynamic. This can involve offering audio versions, text that can be translated and utilising ARIA landmarks

Similar to making a blog accessible, it’s an essential factor that you shouldn’t ignore when creating your website. 

Work on SEO

This might sound like an obvious one, but it’s still something that should take top priority when crafting your website. In the modern-day, no matter what industry your business is in, it’s undeniable that it will be facing some form of competition online. Therefore, you need to implement the best SEO practices possible. 

If you’re uncertain on how to do this, you can always hire professional help (such as from Riordan SEO). These types of services can help to increase sales online, boost your reputation, increase lead generation and improve user experience.

But for long-term success, it’s worth learning at least the basics to ensure that your website is ranking highly on search engines. Simple practices could include adding meta descriptions and tags, optimising images and including backlinks throughout your content. 

Create an Extraordinary Yet Memorable Domain Name 

When you’re creating your website, you’ll also have to put thought into what you call the domain. As it’s the first thing that customers will see when they search for your business (or stumble across it through other means), it needs to be memorable yet striking. Usually, companies will use their business name as this, but that’s not always the case – take B&Q for example, that uses diy.com.

Make it Visually Appealing 

Of course, when you’re initially designing your website you must remember to make it visually appealing as well as fully functional. You’ll want it to be as professional as possible, so that when customers find their way onto it they are intrigued and want to invest in you. Therefore, it’s worth spending some time brainstorming on the best colours, font, images, etc. that you can use.

Create Social Media Sites and Promote Them

When creating your website, you should also make social media sites. From Twitter to Facebook and Instagram, these are key to promoting what you have to offer. They can also be used as a way of connecting with customers, no matter where they are located in the world.

Once you’ve created these, you can then put them at the bottom of the home page or wherever you see fit. Something that many modern businesses do, there are endless benefits that you can reap by following suit. 

Design an Eye-Catching Logo

Your logo will be something that’s associated with your brand, so it needs to be eye-catching. Although this is something that you probably already created, it’s important that you utilise it not only on your business cards, but on your website and social media sites. Tying it all together, customers will start to recognise you as an established company. 

Add a Blog

Another way of connecting with customers on a better level whilst boosting your SEO is to create a blog. A simple and easy page to set up, a blog can prove to be invaluable in boosting your website in the long term.

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