Creating A Positive First Impression For Your Business

The average human being takes just 7 seconds to form a first impression. In business, it’s rare to get a second chance, so impressing from the outset is crucial. If you’re keen to attract new customers online, or you own a store, salon, or restaurant and you’re hoping to entice passers-by, here are some top tips to ensure you create a positive first impression every time. 


The importance of aesthetics

You might have heard that looks don’t count for everything, but in some cases, this simply isn’t true. If you rely on footfall, or you’re hoping to attract attention online, aesthetics are key. The appearance of a physical store, a cafe, a bar or a hotel can affect brand image and the way people perceive your business. The exterior of the building can also make the difference between a potential customer walking in and making a purchase and strolling past. Make an effort to ensure that the premises look smart and well-maintained, use professional, customized shop fascia signs to make your business stand out and turn heads and dress your windows to encourage passers-by to pop in and take a look around. 

If you sell online, think of your website as a virtual shop window. This is your chance to impress web users, to drum up interest and to promote your brand and the products and services you offer. Your website should look smart, and the theme, graphics and colors should reflect your brand. If you’re not experienced in web design, and your website is dated or drab, it’s worth looking into hiring a freelance web designer or working with an agency to revamp your site and showcase your business. 



Customer service

Customer service is critical when you’re trying to set the right tone and make sure clients have a positive perception of your brand. If you run a restaurant, for example, don’t leave customers waiting in the doorway or take an age to serve their food. The quality and taste of the food can be undermined by poor service, and this will affect ratings and reviews. Greet customers with a warm welcome, engage in polite conversation, respond to questions or queries promptly and try to make each individual feel special. If you receive reviews or feedback that highlight customer service issues, it’s a good idea to start providing training for staff members and to introduce new guidelines and policies. 



Presentation and punctuality

If you or your team meet with clients on a regular basis, it is essential to prioritize punctuality and presentation. Make sure your employees understand what is expected of them in terms of how they dress and how they interact with customers and give employees time to get from one appointment to another. Arriving late, looking disheveled and failing to make eye contact and exchange pleasantries can get a meeting off to a bad start, and it might not be possible to recover. 



In business, a few seconds can make all the difference. Creating the right first impression is crucial when trying to attract new customers and promote your brand. Make sure your premises, your team and anything else that carries your brand name look the part, be punctual and polite and prioritize customer service. 






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Image by Gerd Altmann from Pixabay
Photo by Christina Morillo from Pexels

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