How To Connect With Your Customers Online – Tips on Taking a DIY Profile Photo

People want to, and need to be able to see the person (or people) behind the business to be able to form a connection with your business. If your customer feels connected with your business they are much more likely to buy from you! A great tool to form connections with your customers is through social media. This is where your customer feels they can connect with you directly and where you need to make the effort to show your human side!

Did you know that having a LinkedIn profile picture already makes your profile 7x more likely to be viewed? But what sort of photo have you put there? Your profile photo could be the first impression a potential client or employer will have of you – what does yours say about you?

We know that that is not always possible to hire a professional if the budget is tight, so here are a few tips for taking a good DIY profile photo with whatever resources you already have at hand.

Preparation
Before taking the photo, think about how you will present yourself.

1. Avoid distracting clothing with loud patterns or prints. Clothing with tight grids or a small herringbone pattern can have a moiré pattern effect on camera, so stay away from grid-like patterns.

2. Colours have the ability to brighten your face, or drain it! Find out what colours suit you, either by researching and experimenting!

3. Don’t go over the top with accessories, textures or layers. Keep it simple so the focus will be on your face. The same goes for hair and make up!

“A great tool to form connections with your customers is through social media. This is where your customer feels they can connect with you directly and where you need to make the effort to show your human side!”  Tweet This!

Setting Up Your Camera
Try to find the best possible camera you can, even borrow one if necessary.

You can use anything from a DSLR to a phone camera and as long as you follow these simple rules, you should be able to make the most of the camera you are using.

1. Set your camera up on a tripod or alternatively on a level surface.

2. Make sure your face is well lit. Try standing facing a window – natural light is best!

3. Keep the background minimal – a plain wall works wonders.

4. Make sure the camera is set to the highest quality.

5. Turn the flash off to avoid any nasty shadows or
shiny faces.

Taking The Photo
1. Get a friend to help you by taking the picture.

2. Frame the photo so that your head fills the screen, with the top of your chest and shoulders visable.

3. Don’t look at the camera head on. Try standing at an angle, turning your head slightly to look at the camera. It’s also far better to look up at the camera than to look down. So try take your photo from slighly above your eye line.

4. It doesn’t matter if you sit or stand – do what ever is comfortable! Just make sure that you are up straight, with your shoulders back and your head up.

5. Before taking the photo, make sure the focus point is on the eyes!

6. Smile!

Lorah-Kelly Beard
Director at Strawberry Studios
www.strawberrystudios.net

Read more articles like this in Women’s Business News 

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