PR

What do you think of when you hear PR?

What do you think of when you hear PR? Starting a new company is a great way of hearing quickly from lots of people what they  think you actually do for a living.  Within the first six months of starting my business, Rockallwight PR, it became clear that when it comes to definitions and understanding
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Why timing can be key – the art of PR and trust

Recently I‘ve had a couple of projects where time has been short and the pressure of getting the right publicity has been high. I have to be honest that I’ve discovered I don’t enjoy these types of situations. Unfortunately, I can’t control the news and what is being covered by journalists – with luck behind
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How to Protect Your Reputation

It was so lovely to have Lorna Jackson from Advance and Get Noticed with us at the Southampton meeting talking about everything PR. As I sat and listened to her, I found myself having a conversation in my head with my critic. It was listening to the stories of the other people and muttering that my
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Free PR? Yes you can!

Recently I’ve read all sorts of articles about “the death of the press release” and hear people moaning that it’s impossible to get into the media without paying. You will be glad to hear that I don’t think this is true. Here are my PR tips for people on zero budget. Think carefully about who
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How Brand Ambassadors Can Help You

  First of all let’s start with who a brand ambassador is. Your biggest fan. Someone who will “big up” your business and brand. A genuine user of your product who spreads the joy of your company via word of mouth, social media and blogs. An employee who is loyal, totally involved in the business
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How to get your business in newspapers, magazines, radio and TV

It’s easy when you know how but many business owners simply don’t know how. The media are interested in a story, a good story that will sell their publication or show. If you pitch it right then why wouldn’t they want to feature your business? The first step before even sending out a press release
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Maximise Women’s Business Conference 2016

For the fourth year in a row the Women’s Business Club is hosting their very popular Maximise Conference. This event is being held on the 30th November 2016 at Pittville Pump Rooms, Cheltenham. It is not an opportunity to be missed, as it gives business women all over the UK a chance to work on
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Why giving back matters and how it boosts business.

Why giving back matters and how it boosts business.

You may be familiar with phrases such as, “What goes around comes around.” and “What you sow you reap.” As well as lovely quotes such as John Holmes’, “There is no exercise better for the heart than reaching down and lifting people up.” John Bunyan’s, “You have not lived today until you have done something
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