Marketing

personal branding

Helping Raise Awareness of Your Brand

  No matter what type of business you’re operating, raising brand awareness is going to prove absolutely integral to your success. Your business could have the best product on the market. It could be tailored to perfection and priced perfectly. You could have the best customer service out of all of your competitors. You could
+ Read More

How Do You Make Your Retail Shop Stand Out From The Crowd?

There’s no getting away from the fact that much of the UK enjoys buying the things they want and need through e-commerce websites. Online ordering is big business in today’s digital world, as it offers consumers convenience and quick price comparisons. However, that doesn’t mean retail is dead. Far from it, in fact! Consumers will
+ Read More

Avoid Making These Mistakes When Taking Your Business Online

    With over 4.6 billion people actively using the internet, it is little wonder that businesses are focusing more on reaching out to the vast pool of potential it offers. However, taking your business online goes beyond merely creating a website or a social media account.  Despite its numerous benefits, the digital world also
+ Read More

How To Make Sure Your Online Business Stands Out At Christmas

Christmas time often sees the highest sales of the whole year for small businesses. The profit made during the Christmas season can change a business’ financial capabilities, and set them off strong for the new year.  But with so many small businesses on offer for consumers looking for Christmas presents, how can you make sure
+ Read More

5 Ways to Make Your Brand Stand Out at Virtual Events

  Whether you’re planning a virtual event yourself or attending an organised conference or convention online to promote your business, your goal should be to make your brand stand out. The idea behind virtual events is to ideally build recognition for your brand and to get your business out there. You also want the event
+ Read More

Creating A Business At Home Post-Pandemic? Here’s What You Need

  2020 has thrown so many obstacles our way that it is hard to imagine moving on past this global pandemic in a positive way. Since March, many companies around the world have lost their ability to trade and have gone under due to the financial strain of COVID 19.  With so many smaller companies
+ Read More

How to Successfully Build Your Brand Identity

  Your brand identity represents everything, not only about your business but also your niche. In order to run a successful company, you need to ensure you have consistent and effective branding to reach out to the right audience. Successfully building your brand identity doesn’t stop at a fantastic logo design, you also need to
+ Read More

Helpful Tips To Improve Your Video Marketing

Adding video to your marketing efforts is a great way to boost exposure. Did you know that people are more likely to stop at video content? This is mainly because it’s easier to digest than written content, and it can be highly effective for your business. If you’re thinking of creating videos for your social
+ Read More

Four Reasons Why Marketing Is Good For Business

Promoting your business and getting it out there for your customers and potential customers to see is very important. It can help to do a lot of things for your business that will help with its longevity and the amount of success it can have overall. Here are four reasons why marketing is good for
+ Read More

Small Businesses and Digital Marketing: 4 Tips to Obtain the Best Results

Photo by Kaique Rocha from Pexels   The statistics that suggest how much eCommerce and online shopping have been evolving over the past years are staggering. While your idea might not be to sell your services through an online platform, not having a website or leveraging the power of digital marketing can cause you to
+ Read More

1 2 3 4 5