Business

Access Granted: Effective Ways To Open Up Your SME To A Wider Base

As a business owner, there’s a good chance you’ve racked your brains and tried to think of new ways to attract customers. Once there is a steady flow of leads, you can stop worrying about plunging into the red as conversions will happen organically. Ah, the pipedream of being a successful entrepreneur! While creative advertising
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Effective ways to stay on top of your Small Business Finances

When you run a small business, you may find that things quickly become overwhelming. You may find it difficult to keep track of all the things that you have to do, and this can make the business model you have inefficient. It doesn’t need to be this way at all, and staying in financial control
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How to Keep a Mobile Business Running Smoothly

We tend to think of running a business involving renting an office or working from home, but this isn’t always the case. Some business owners make their money from travelling to place to place, either by visiting people in their home for their work, or because the nature of their job demands that they have
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How To Keep Your Business Under Control

One of the most difficult things in business, is trying to remain in control, especially when everything else around you seems to be pure chaos. Nobody said that running a business was going to be easy, because it’s not, but focusing on the areas that you can control will allow you to make the right
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All About Cyber Security

The threat of a data breach is very real, and it is something all businesses, no matter how big or small, need to be concerned with. In this post, we are going to take a look at some of the biggest threats cyber security companies are trying to combat today, as well as providing you
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Set Up For Success

Setting up a business is the fun part, helping it become a living, growing entity is another matter entirely. Whether you work from a physical shop store, trade online or sell via your website, at some point you have to factor growth into your business calculations for the future. To stay the same size, with
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Using Personas To Deliver Actionable Value With Epics

A lot of business owners today use the creation of personas to assist them with enhancing the UX design of their website or product. There is a lot of information online about how to create these personas, from using demographics to getting into the attitudes and behaviours of your target consumers. You should then end
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Ladies, Make the Right Decisions for Your Brand Now!

Running a modern brand is no mean feat, and it is essential for ladies to make the best of what they have, and try to take things to the next level. It is important to make sure you are making the correct decisions as a business owner and trying to put your brand in pole
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Multifaceted Marketing: Why a Trade Show Needs to be Part of Your Approach

  When it comes to marketing and promoting your business, a multifaceted approach is best. And one element that’s worth adding to your marketing strategy is trade shows. These give you the opportunity to talk to potential customers or clients face to face, show your products or services in person, and hopefully secure lots of
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The Women of Wall Street: How the Financial Tide is Turning

Wall Street wants more women – that was the headline to an article written by Reuters’ reporter Anna Irrera in June 2018. Despite the age-old perception of trading being an old boys club, Irrera showed that exceptions can and do exist. At the heart of the article was the story of Priya Karani. A biomedical engineering graduate
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