A Step By Step Guide To Branding Success

Marketing is a huge department in business and it is one which is becoming increasingly more prevalent as we move into a digital age with social media and online content.  Marketing for a new business takes a lot of work and skill and one of the most important elements is the Branding. This is what
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Top Tips for Growing Your Brand

Branding is vital to business these days. A recognisable representation of who you are and what you stand for is worth its weight in gold. Being sure that your brand is succinctly different from others in the saturated marketplace is fundamental in positioning yourself above others while getting the customer base you’ve worked so hard
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Creating A Brand For Your Business With No Design Experience And Low Budget

When you work by yourself, you soon find that you have to wear many hats to make things succeed. From being the accountant, the customer services representative to the marketing executive, you are solely responsible for every aspect of your business. This is the reality for many freelance workers. But one of the biggest challenges
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Six Branding Blunders That Can Harm Your Business

Branding a business is about so much more than choosing the right name and designing a great logo. It means that you’ve created an image and personality for your company. Building up a brand that people trust and respect is a difficult and time-consuming job. Unfortunately, it’s also one that can come undone in an
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No More Meh: Essential Tactics That Will Make Your Customers Adore Your Brand

The way that customers perceive and relate to your brand is a crucial element of the success of any business woman. That means you don’t want customers just to like it, you actually want them to really love and adore it. Something you can find out more about how to achieve in the post below.
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Venturing into the Dragoness’ Den

Director of Rockallwight PR, Claire Cunningham tells her success story: How I threw my hat in the ring and ended up winning. Brand new start-up In April 2018 my new public relations start-up was only a month old. I had left a 20-year career working as a communications professional, in corporate environments on big teams,
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Visual Merch Advice For Retail Success

Catching shoppers’ eyes is important but never more so than at Christmas. Although the customers are out in force, they aren’t easy to reel in. There is a lot of competition, plus people are searching for specific items. As a result, high street shops don’t always bring in the sales they imagine they will during
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Breathe Some Life Into Your Brand Before The New Year

Breathe Some Life Into Your Brand Before the New Year

There will come a time during running a business and nurturing your brand that you begin to get bored of the branding you have. You might look at other brands out there and wish you could change yours completely, but often you might be scared of the audience loss if you did change your name.
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personal branding

Personal branding – your image is part of your brand!

Is your image recognisable?  Have you spent a bit of money on a great photographer to get a really good photo that you use on your LinkedIn profile, on your business cards and on any other social media feeds you use?  If it’s a stretch at the moment – find a friend who takes good
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