Advertising

Visual Merch Advice For Retail Success

Catching shoppers’ eyes is important but never more so than at Christmas. Although the customers are out in force, they aren’t easy to reel in. There is a lot of competition, plus people are searching for specific items. As a result, high street shops don’t always bring in the sales they imagine they will during
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What Sport has Taught me About Business

I’d like to tell you a story about a shy and quiet little girl… At 9 years old I was quiet, shy but a pretty sweet kid (if I say so myself!). I’d had several operations on one of my ears which meant I’d missed school and didn’t have any close friends. I don’t know
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How to MAXIMISE your results at the MAXIMISE Business Show

  You know, there are hundreds, if not thousands, of people out there who would love to buy your product or service, if they knew what it could do for them.  If they understood how it would make their life better, appreciate the real results and benefits they can get when buying from you. But,
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Free PR? Yes you can!

Recently I’ve read all sorts of articles about “the death of the press release” and hear people moaning that it’s impossible to get into the media without paying. You will be glad to hear that I don’t think this is true. Here are my PR tips for people on zero budget. Think carefully about who
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How Brand Ambassadors Can Help You

  First of all let’s start with who a brand ambassador is. Your biggest fan. Someone who will “big up” your business and brand. A genuine user of your product who spreads the joy of your company via word of mouth, social media and blogs. An employee who is loyal, totally involved in the business
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How to create a really good Facebook advert that works.

Join me in an experiment – I am going to follow the steps below to the letter and report back with the outcome to you every three days. After that, I will tweak and share how I have tweaked then report back again. The end result should be a Facebook advert that really works! If no
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Creating Adverts That Work!

Advertising is purely communication between company and customers. Companies use advertisement as a tool to introduce their brand to customers and to convince consumers to purchase the product. A good advertisement must fulfill two requirements: first, it must be able to reach the targeted customers segment; and second, it must deliver the right message to
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