Business Networking Strategies That Work

Networking is all about making beneficial relationships and connections in your field or area of business, as well as analysing how you can gain customers, form partnerships, and expand your company. Given the proven benefits associated with the activity, you need to get actively involved. If you own a business or are starting one, here are things to consider when networking your business.


Learn good conversational skills

Networking is about making connections, and conversational skills are a requirement to make an impression on others. You need to be familiar with conversation starters when you meet new people; see how you can spark and manoeuvre conversations into what services you offer, and while you are it, try not to bore your audience with long talk. You are forming relations, and they will know more about you as time goes on. Also, avoid badmouthing other CEOs of companies to create a good impression of yourself or brand; it will only make things worse. Good conversational skills will leave a good impression on people you meet and provide them with a sense that you are confident in your business’s offerings.


Participate in networking programs

Another essential strategy is to actively look out for networking programs to find the right people you need. Get information on networking events, the dates, and time and add them to your schedule. Also, research on the kind of people attending and special guests invited. All these will help you decide your goal and the specific things you want to achieve at the end of such meetings. Even if you have a hired marketing consultant, networking is more effective when done in person. You can go to these events with your consultant; that way, you can have someone you know in the room. To make it easier, you can join a gender or unisex based business club where you can easily network and attend the programs they organize for the club.

Pay attention to your social circles

Even when you are relaxing and hanging out in your social circles, you can still network your business. You should always carry your business cards and even your product samples with you, even in the midst of friends and classmates. You can make connections among the people you know so they can refer you to others. The more people you know, the higher your chances of finding customers and people you can partner with. Be alert on such occasions and reach out to those who can help you get what you want.


Nurture the connections you make

After you have successfully connected with people, the next thing will be to find ways to maintain your network and keep the relations you have made alive. Don’t only focus on what you stand to gain; think about what you can give or do for your networks. The relationship should be mutually beneficial; you scratch their backs, and they scratch yours. Find ways to reach out to them and check up on what they are doing, what they require, and how you can help them get it.



Women's Business Club

Leave a Reply