Eric De Souza

Posts by Eric De Souza

Why China Is the Hot New Market for Start-Ups and How to Establish a Company There

China’s booming economy and vast physical area can make it an overwhelming option when it comes to where to start or expand your business, but it can also be a very lucrative option. As the most successful communist country on the planet and one of the most successful countries overall, it’s no surprise that China
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How You Can Show Your Employees That You Care

Some leaders find it difficult to personally connect with their employees and still be able to maintain a position of authority. However, it could be as easy as showing them you care. Below we are going to have a look at some of the ways you can show your appreciation for your employees:   Photo
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4 Ways To Drive Foot Traffic To Your Retail Store

While the online e-commerce wave is gaining traction, the brick and mortar retail industry is still relevant. In fact, there are signs that show that these physical stores are the future of retail. Even though this is a good sign, it does not come that naturally for these stores to be successful. It takes some
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Women's Business News

Get Ahead And Stay Ahead: Tips For Ambitious Business Owners

Competition is a constant in business. No matter which industry you operate within, you’ll always be competing with rivals to win over customers and clients. As an ambitious business owner, it’s natural to want to get ahead and stay ahead. Here are some tips to help you achieve this objective.  Image source: pixabay Invest in
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The Top Ways That AI Can Enhance Your Start-Up Organisation

When you think of AI, you probably imagine a robot waiter or a mechanical dog like the one in Black Mirror. However, AI is more than just robots; it is, in fact, a vital component to many businesses and, when used correctly, it can drive start-ups towards future prosperity. As many as 90% of start-ups
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Three Moving Tips To Make Your Life Easier

Moving the contents of your place can be a fairly strenuous task, even more so if it’s your first time and you aren’t fully up to speed with all the intricate steps that come with a house/office move. Luckily, we’ve been through the stressful times of moving, and have acquired a bunch of easy-to-follow steps
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Free Business Plan Template and Tips

Top Tips to Turn Your Side-Hustle into a Full-Time Enterprise

While there are many people who have a burning desire to launch and run their own company, there are others who prefer the stability and security of a 9-5 role. If you are holding down a full-time job, but are finding it hard to make ends meet, you may consider creating a side-hustle to boost
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Ways to Make Your PR Team More Effective

  Besides the people that actually get to interact with customers on a daily basis, your PR team shapes the perception people have of your business. That makes them one of the most important fixtures in your company. Needless to say, if they are not pulling their weight, you’ll have a hard time reaching your
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Build a business by talking to people POWER HOUR

Networking, like any other marketing activity, needs to be approached in the right way, and using tried and tested methods. If you approach networking in a systematic manner, and understand the dynamics, you will get fantastic results. Networking is all about building relationships, and through those relationships developing more business, better suppliers, and a network
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How to Improve the Effectiveness of Your Networking in 3 Easy Steps POWER HOUR

Networking, like any other marketing activity, needs to be approached in the right way, and using tried and tested methods. If you approach networking in a systematic manner, and understand the dynamics, you will get fantastic results. Networking is all about building relationships, and through those relationships developing more business, better suppliers, and a network
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