Eric De Souza

Posts by Eric De Souza

6 Steps for Setting Up a Digital Marketing Agency

  The internet is only ever-expanding, and every day, more and more businesses decide to invest in their digital marketing. This means there’s ample opportunity for creative digital marketing agencies to make an impact in the industry, and you can make the most of the opportunity by setting up a digital marketing agency yourself.  
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Three Questions To Help You Clear Up Any ‘Essential Employee’ Confusion

While the idea of enforced lockdowns and crashing economies felt worlds at the start of this year, we’re just four short months into 2020 and facing exactly that. Life as we knew it has most definitely changed, and this has led to countless questions for business owners.  Not only are managers having to consider new
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Common Ways Social Media Ads Fail To Hit The Mark

Photo by Kaboompics .com from Pexels   Social media marketing is billed as a great equaliser for small and medium-sized businesses. And, it can be if used correctly. Did you know that 42% of the world has a Twitter, Facebook, or Instagram account? That’s why nearly 75% of marketing professionals believe that social media has boosted their companies’
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Saving Money On The Essential Aspects Of Your Business

Photo by Micheile Henderson on Unsplash   Businesses will always benefit from spending as little as possible. With every penny you spend eating into your profits, it makes sense to work hard to keep your expenditure down, and most companies will put a lot of time into cutting the fat off of their outfit. Of course, though, there
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How to Help Your Business Save Money

5 Ways To Save Money On Business Insurance

Insurance is a business expense that is often overlooked. While it may not always be mandatory, most businesses can benefit from having some form of insurance in place – whether it’s protecting you against theft of property or the injury of others. Insurance could potentially save you a lot of money in the future. However,
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How to Launch A Small Business During A Global Crisis

The Coronavirus pandemic has caused chaos across the globe and led to many predictions that the world is plummeting towards an economic recession. For individuals, this could mean job uncertainty or even money worries in the future, if they haven’t already appeared. However, there are opportunities that have arisen as a result of this new
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Preparing for a Post-Pandemic Business World

As many countries around the world are forced into lockdowns, where the impact on businesses cannot yet be fully realised, now is a great time to sit down and examine your business to see if it will hold up in a world post-coronavirus. With many businesses being forced to halt their operations entirely, you may
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How to Pass the SHL Personality Test

How can you pass the SHL Personality test? This might seem like a bit of a trick question, but there are ways to make sure that the test goes well, and ways to avoid getting into any sort of trouble for trying to alter the results. What do we mean by that? Well, to put
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Why Confidence is a Businesswoman’s Greatest Weapon

You may be under the perception that the biggest difference between men and women in the workforce is their levels of pay, or perhaps even their ranking or seniority at a company. However, the most common factor that correlates thorough all industries is the imbalance in confidence between male and female professionals. Namely, that men
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 How to count significant figures in a number?

Mathematics is a subject that most people are not fond of. It involves a lot of concept understanding and state of the art calculation abilities. It is not possible for every individual to possess these skills. This is the reason why people struggle when they do not have a liking for numbers, formulae and logic.
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