Eric De Souza

Posts by Eric De Souza

How to Market Your Business to a Younger Audience

If you want to get your business noticed by a younger audience, it means you first of all have to change your approach and make sure that your business is relevant to those people. It’s not something that happens on its own, so only positive steps in the right direction will make it happen. Here
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5 Tips for Starting Your Own Cosmetics Business

The cosmetics industry is constantly expanded with brands releasing new products and experimenting with current trends. The cosmetics consumers of today are becoming much more aware of what exactly goes into the items in their makeup bag, and where they come from. If you would like to start your own cosmetics business, you could reach
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How to Generate Leads and Clients, Speaking For Free POWER HOUR

BIG names like Mel Robbins and Gary Vee have spoken about how they had VERY successful speaking businesses BUT once COVID hit, it no longer exists, overnight. BUT speaking and making offers for people to come and work with you, online – has taken off, in the new COVID market. SO while keynote speaking has
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Owning Your Business Premises Proves Its Worth In Uncertain Times

For years, there’s been a big debate on whether or not you should own your business premises. This can be an office, retail outlet, warehouse; wherever you do business. The common tendency is to rent these places as it seems cheaper in the short-term. Raising funds to buy a place of work can be hard
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Why Is Delivering Value Critical For Every Business Model?

When you are running a business, it’s absolutely vital that you focus on how you can deliver value to your customers. Value can be provided in a lot of ways and doesn’t just mean delivering financial benefits. Let’s take a look at some of the possibilities.      Key Ways To Deliver Value  You could
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Overcoming SME Struggles

  SMEs need small business advice to provide expertise in the specific issues faced by the trading rules and regulations in force. Probably the most prescient example of this need is in finding advice and guidance to understand the obligations placed on businesses by tax laws and regulations. Another example which can cause difficulties would
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Introduction To Anchor Text Use

  Many of you may be thinking: “What on earth is anchor text?” Anchor text is also known as link label or link text, and is basically the text you click on a hyperlink. Therefore, anchor text is a link via the utilisation of text. For many years anchor text has been used as an
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Building Trust in the COVID-19 Era

To say that your business has taken a hit in 2020 would probably be an understatement. Heck, it’s entirely possible that your business is on life support. You’re operating. You’re making sales. You’re even gaining new customers. But since March, it feels as though every customer is a little bit harder won, and that every
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The Dos and Don’ts of Marketing Your Small Business in 2020

Marketing has had to take a bit of a turn this year. We’ve all been through a lot with the pandemic, and many things slowed to a halt. After a complete stand still, many things have started back up again, but that doesn’t mean we should carry on as normal and pretend that nothing has
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Getting Media Coverage POWER HOUR

Getting media coverage is a great way to raise your profile but what is a media strategy and what do you need to do before talking to the press? This session will cover the basics you need to know and will challenge you to consider whether your ‘stories’ will get you the headlines that you
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