Eric De Souza

Posts by Eric De Souza

How To Empower Your Brand

  Branding is hugely important to your business and its success. While some people see logos and brand colors as decoration, they don’t realize the benefit of branding and the power it can have. Look at companies like Coca Cola and McDonald’s, their logos are so recognizable and so popular, but what makes them any
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Ways to Upgrade and Professionalise Your Startup

Has the time come for you to upgrade and professionalise your startup, taking it to a new level? It’s something that growing startups have to think about sooner or later because if your business doesn’t move forward, it’ll end up stagnating and maybe going backwards. Don’t let that happen to your business. Here are some
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How To Quickly Grow Your Business

Growing Your Business Without Alienating Your Existing Customers

When you decide to grow your business, you need to make sure that you are looking after all of your customers. It can be easy to alienate your existing customers but this can be quite problematic as you risk losing them forever. This is why you need to make sure that any expansion plans include
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Four Important Areas For Any Start Up Or Small Business

It’s no secret that starting a business can be stressful at times. It can often feel as though there are a thousand and one tasks that need to be completed all at the same time. In reality, there is no avoiding this and for small businesses owners, planning is the key. In the end, you
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10 Great Nonprofits and the Women Behind Them

Women leaders today are portrayed to be more proficient than their male counterparts in taking initiatives, exhibiting honesty and integrity and delivering results, in a survey conducted by Zenger Folkman. Issues such as lack of access to health and education have indeed been around for decades, maybe even centuries, but there is progress through the
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Women's Business Conference - Award Winners 2019

Hugely Successful Women’s Business Conference Showcases the UK’s Rising Female Stars

This Wednesday saw the annual Women’s Business Conference take place at historic Pittville Pump Room in Cheltenham. Hosted by the Women’s Business Club and proudly sponsored by QuickBooks, the jam-packed event gave female entrepreneurs, executives and professionals the chance to network, learn and develop through a series of talks and workshops. The conference, which took
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Great Entrepreneurs Value Their Time And So Should You!

  Regardless of gender, entrepreneurs look to successful people for inspiration. For women, this is an excellent way to get ahead in the industry by gaining knowledge that is superior to rivals. One lesson that’s always worth learning is the value of time. The industry leaders understand how vital it is to their short, medium
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Should You Recruit from Within or Look to External Executive Recruiters?

Recruitment is never an easy task, and most companies face considerable difficulties dealing with it. There are two schools of thought with recruitment – promote from within, and recruit externally. Each have their pros and cons. In this article, we’ll explore which make sense depending on what you’re trying to achieve and how soon. Is
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What are you thinking? How changing your thoughts can change your life.

Imagine coming home and walking into the kitchen.  This is a wonderful kitchen because the work surface is clean and white and shining. On it is a large blue ceramic bowl filled with fresh fruit; vivid green apples, dark purple grapes and bright yellow lemons.  Imagine picking up one of these lemons, running your fingers
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Empowering Women & Minorities In The Workplace

For many decades, the workplace has been the sole stomping ground of the rich, white businessman. And sure, we’re not saying that rich white men don’t have anything to contribute to the world of business, but women and minorities have started to get together and ask what on earth is going on here, and why
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