Angela De Souza

Posts by Angela De Souza

The 40th edition Business Show this November

Around 25,000 businesses will attend Europe’s largest business exhibition at London’s ExCeL on 14 & 15 Nov, 2018. Boasting a world-class line up of innovative supplier exhibitors, expert-led seminars, interactive masterclasses, and our carefully crafted business zones – The 40th edition Business Show will provide everything from advice on finance and entrepreneurship to guidance on
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personal branding

Personal branding – your image is part of your brand!

Is your image recognisable?  Have you spent a bit of money on a great photographer to get a really good photo that you use on your LinkedIn profile, on your business cards and on any other social media feeds you use?  If it’s a stretch at the moment – find a friend who takes good
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eprivacy regulations

ePrivacy – what does it mean for my business?

ePrivacy – what does it mean for my business? Well, over the last few decades the internet, combined with the development of electronic communications, has revolutionised the way we go about our business. Interconnectivity has become an integral part of our lives. But with it comes a host of ethical and practical problems: How can
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Supporting the empowerment of women worldwide with hand bags!

WIN THIS! Midi Sakura in Black Leather Priorities your essentials! Minimal, organised and convertible. The Midi Sakura’s classic style makes it the perfect ‘grab and go’ pouch for lighter adventures. The Midi Sakura features a three pocket design like the smaller version, with a main expandable zipped pouch, and magnetic closure pockets on both the front and
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What does GDPR mean for Print Marketing?

The new GDPR legislation doesn’t only affect digital marketing, it also has an impact on traditional print channels. Romax, a direct marketing firm based in London, have taken a little look at what GDPR means for print marketing communications. Let’s dive in. You may need to update some of your print collateral The first thing
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Tips for boosting business in Wales

Did you know that over 80% of Welsh speakers will be more likely to choose a business or service (and to remain loyal to that business) if it uses the Welsh language?[i] There are over half a million Welsh speakers in Wales (with that number set to grow) – that’s a lot of loyal customers!
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“I’ve Tried Marketing, It Just Doesn’t Work!”

It’s a common complaint from small business owners that I’ve met over the last few months. ​And very often it is true, their marketing isn’t working.  But why is so much marketing activity failing?  Everyone I meet is focussing on getting their social media right, setting up Google Adwords, blogging etc..  Focussing on the marketing
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Seven reasons why Print Marketing is still relevant.

Print marketing is not dead. In fact, it could be the next big opportunity for businesses. Here, the Direct Mail & Marketing experts at Romax have given their seven reasons why… ONE: Millennials respond to print marketing Millennials are people born between the early 80s and the early 90s. They are said to be more
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NoLoGo is back with Super Hot Summer Sizzlers

It’s no secret that NoLoGo Chic is a Women’s Business Club favourite. Designer TINA MALHAMÉ, who was named by the high street guru, George Davies, as the most prolific designer on the High Street, has travelled the globe to bring us the finest pieces. She has designed collections for numerous stores, Next, Monsoon, Laura Ashley,
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Six Deadly Sins of Selling

Nonsense Niche Not having a niche is bad enough, my pet peeve is a business that believes that they can reach everyone. I always say, “Everyone is no one!” I call it shotgun marketing, you aim in a general direction and try shooting lots of tiny pellets hoping you will catch something.  But what’s almost
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