If there’s an industry that doesn’t ring-fence issues and put divisions between things, it’s the cryptocurrency world. Founded on the ideas of universality and decentralised power, this emerging technology can be seen as the epitome of equality. Of course, as well as having parallels with what we would see as an ideal business world, cryptos
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A lot of business owners today use the creation of personas to assist them with enhancing the UX design of their website or product. There is a lot of information online about how to create these personas, from using demographics to getting into the attitudes and behaviours of your target consumers. You should then end
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If you’re a business owner, then you may think that you’re as organized as you can be. Sure, nobody is running around your office like a headless chicken, so what’s the problem? However, there are many things that you can do to make your business run more smoothly, and feel more organized. You may not
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Maintaining a strong brand image is about much more than stroking your ego. Making a positive impression in business can be the first step to winning new customers. It can also play a huge role in encouraging old clients to stay loyal. With this in mind, going the extra mile to keep up appearances is
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Intellectual property is a very interesting yet complex area of law that has a huge amount of relevance for entrepreneurs in today’s climate. Today, we are all generating an incredible amount of content and in a digitally diverse world that is rife with copyright infringement, plagiarisation and basic theft – it’s never been more important
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Running a modern brand is no mean feat, and it is essential for ladies to make the best of what they have, and try to take things to the next level. It is important to make sure you are making the correct decisions as a business owner and trying to put your brand in pole
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When it comes to marketing and promoting your business, a multifaceted approach is best. And one element that’s worth adding to your marketing strategy is trade shows. These give you the opportunity to talk to potential customers or clients face to face, show your products or services in person, and hopefully secure lots of
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Wall Street wants more women – that was the headline to an article written by Reuters’ reporter Anna Irrera in June 2018. Despite the age-old perception of trading being an old boys club, Irrera showed that exceptions can and do exist. At the heart of the article was the story of Priya Karani. A biomedical engineering graduate
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When you are running a business, money is always a big issue and the handling of your finances is one of the most important tasks of all. Alongside handling your budgets and payroll you will also have to pay tax, and this is where things can become a little confusing and frustrating. Tax is hard
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It’s no secret that there are some uncertain times ahead, and the banks aren’t providing many with a high level of interest. Whatever the market does; there will always be a demand for property, which is making property investment a popular option for many women. However, with so many potential issues, knowing what you’re getting
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