Amy De Souza

Posts by Amy De Souza

Why You Should Provide An Exceptional Experience For Your Employees And Your Customers

Many entrepreneurs become bogged down in the detail when constructing their business vision. They become hung up on their funding sources, financial projections, mitigating risks and ensuring that all of their money worries are addressed. While this should take up a major chunk of your initial thought process, it’s vital that you use some of
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Six Branding Blunders That Can Harm Your Business

Branding a business is about so much more than choosing the right name and designing a great logo. It means that you’ve created an image and personality for your company. Building up a brand that people trust and respect is a difficult and time-consuming job. Unfortunately, it’s also one that can come undone in an
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