7 Tips For Starting A Thriving Online Coaching Business

If you’ve been thinking about starting an online coaching business, then there’s no time like the present. You can really use the current pandemic to your advantage, since lockdown has probably given you a lot more time on your hands- something we don’t have all too often.

Not only that, but it’s taken lockdown for many people to realise that they’re stuck in a rut or unhappy with their current life circumstances- which is where a coach comes into play. As an online coach, you can literally transform people’s lives with exclusive content that’s designed to inspire and motivate people to do amazing things with their life. If that isn’t a rewarding job, then we don’t know what is. 

More people than ever will be looking for a coach at the minute, so it’s time to stop making those excuses and put your plans into action. It pays to be as prepared as possible, so here are 7 tips for starting a thriving online coaching business: 

  • Wave Goodbye To Your Imposter Syndrome

Do you know what you’d tell your clients if they were thinking of starting a business but didn’t think they could do it? You’d tell them to take no notice of their imposter syndrome- so make sure you’re talking to yourself in the same way!

There’s always going to be someone more successful with more training and more clients than you- but that doesn’t take away from your worth. You have something incredible to offer to everyone and your talents are going to waste if you’re playing small. Many successful business owners have had to fight through imposter syndrome during the beginning stages, so hang on in there. 

  • Establish Your Audience

Your audience will greatly depend on what type of coaching you specialise in. Be really specific about the age group, gender and current life circumstances of the type of person you’re targeting. 

Some people feel more confident coaching those of the same gender, while if your speciality is business coaching, then you may want to focus on a specific age, such as those who have just finished university, or perhaps people who are looking for a career change later in life.

  • Decide On The Type Of Coaching You Want To Offer

No online coaching course is the same, and while it pays to be unique, you should make sure you choose your speciality and run with it. Private, one-on-one coaching is a good place to start, since you can put your full attention into one person. You can also charge more for this type of coaching since you’re offering people the personal touch.

Group coaching is a great option if you’re looking to coach more than one person at the same time. A group setting can allow people to encourage and bounce off one another- though it’s not for everyone, since some people may not like the idea of sharing vulnerable thoughts in front of others.

Life coaching and business coaching are two other types of coaching that are more tailored to a specific niche. If your speciality is helping people through roadblocks in life or motivating someone to take big steps in their career, then these options could be perfect for you.  

  • Think About Marketing

New businesses rely pretty much solely on marketing to help get the word out there. You’ll want to have a solid marketing strategy in place so that the right people are seeing your business and you’re generating plenty of interest.

A great way to increase your online visibility is through social media, since Facebook alone has 2.80 billion users on it. Paid social media adverts are a great way to target a specific audience, especially since you will be given the option to tailor your posts for a certain age group, gender and location.

You might want to think about hiring a professional marketing team to really help get your business out there. Agencies like Vine Digital are perfect for your online marketing needs, since online growth is their number one priority. Their team of marketing experts will take all of the advertising off your hands and implement strategies that will help get you seen by your target audience immediately. 

  • Consider Your Unique Selling Proposition

Every business needs its own unique selling proposition (USP for short), so before you launch, sit down with a pen and paper and ask yourself what makes you stand out from the crowd. What can you offer that is different than the other courses currently out there?

This doesn’t have to be something extreme. It could be as simple as possessing your own life experiences that will help you to fully empathise with a client. For example, maybe you wasted years of your life stuck in an unfulfilling career, and you want to help others make the change into a career they love sooner.

  • Start Small

While it can be tempting to throw yourself into your new business and offer multiple different services from the beginning, it’s much better to take things slowly. New businesses learn from trial and error, and as you go along you should be consciously taking note of what is and isn’t working so well. 

The last thing you want is to overwork yourself before your business has even properly taken off. Over time, things should evolve naturally, so it’s best to start with a small number of clients and go from there. 

  • Take Part In Training Courses

If you have plenty of life experience and the ability to empathise with others, then that’s often all you need to become a life coach. However, some coaches choose to take part in training courses so that they come across as more credible. 

You’re more likely to land clients if they can see that you have some training under your belt. Not only that, but training can also be really useful for teaching you new skills that you can use in your online coaching sessions. 



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