6 Useful Way PR Can Benefit Your SEO

Search Engine Optimisation (SEO) has evolved over the years to become an incredibly valuable tool for PR within any business wanting to drive traffic to their website. SEO can not only increase traffic to your website but also enhances the quality of those who visit your site and ensure you are visible to your target audience.

You can kick-start your SEO journey with just a few steps, be aware that results do not happen overnight. SEO is a long-term investment but with the right methods and commitment, you can heighten your brand’s visibility on search engines.

Spink Healthcare Communications Agency has created 6 Killer Ways PR Can Benefit Your SEO to give an easy guide on how to begin using SEO and increase your lead generations.

1.   Top Tier Backlinks

Backlinks from other domains to your website is a brilliant way to increase your ranking. A backlink is when one website places a hyperlink to another website on one of their pages and when a user clicks this, they are then taken to the relevant page. A link back from another website is seen as a vote of confidence to your brand by a search engine as it gives your brand endorsement. This provides ‘SEO weight’ and is the perfect way to increase your opportunity to rank for a handful of keywords. Keywords form the basis of a good SEO strategy.

Be careful, links from low-quality websites are no longer effective. PR agencies such as Spink Healthcare can help you obtain these backlinks from high-quality, editorial domains.

By gaining high-quality backlinks you are using one of the most effective methods to rank your website for your targeted keywords. It is not just about the authority of these websites; your content needs to be relevant and well-written for the audience and topic you are targeting.

2.   Brand Association

Within SEO, brand association is becoming increasingly crucial. If you are lucky enough to place in high-authority and highly visible media placements, search engine users will start to associate your brand with an in-demand service or product.

This will cause these users’ search habits to change, for example, they may search ‘Brand + Service/Product’ such as ‘Lemsip and Cold Treatment’. As users associate your brand with the needed product or service, they create searches that involve your brand and product. Search engines with then also begin to identify you with this as well, in-turn your rankings will improve.

Then, when users begin to search for your product or service, without your brand name, the likelihood of you ranking higher than previously will increase. This will then drive more traffic to your website for those actively seeking this product and generate more sales from users who may have not been aware of your brand.

3.   Third-Party SEO

You’ll find that it isn’t always possible to rank your site for keywords that are highly competitive, especially if you are new to the world of SEO.

You can, however, use PR to place guest posts in industry-specific websites that have a high authority that also focus on a specific service or product you provide. As this website is more likely to rank for these competitive keywords and the topic you are writing about, this will then bring traffic through to your website via their domain.

Use Google trends and other similar providers and you will be able to track the lists of trending terms. It can also suggest similar keywords that could be easier to rank for.

4.   Emerging Keywords

New terminology is created with every new product or service that is generated and you can utilise PR to spread awareness of this new vocabulary.

By spreading this new terminology to the public, people will swiftly begin to associate your brand with these newly generated terms.

This will then cause users to search this term and as no other brands will be using this or trying to rank for it, search engines will place you at the top.

5.   Previous PR Reclamation

For a quick backlink, simply search for other websites that have previously featured your brand or product but have not placed a link back to your website.

You can reach out to these websites and ask for them to place a backlink to a relevant page on your website. If these pages are written by a specific author, reach out to them directly using any and all methods, such as email, social media and phone calls.

Online tools, such as Ahrefs can track mentions of your brand without links which makes the task considerably easier for you to keep on top of.

Reaching out to websites isn’t always successful as they have no obligation to feature a backlink. However, you can still build relationships with these websites and use these contacts to pitch future campaigns or guest posts and you know they already public relevant content.

6.   SEO Social Proof

Instead of promoting your own business, you can promote positive views from other business. This is called SEO social proof and it creates credibility towards your brand.

If you have successfully placed your brand with high-authority websites, place their logos on your website. Visitors will perceive you as having higher authority and engage with your site for longer, this provides search engines with a more positive user signal.

By providing high-quality content on your own site, visitors will take the time to read these. Dwell time is an important factor in SEO, this is the length of time a user spends on your website before going back to their search results.

When users use a search engine, they are looking to achieve something or solve a certain problem and your aim is to provide a solution. Change the consistency of your content, some users may be looking for a long in-depth read while others are looking for a brief bit of information and it is important you cater to all manner of searches. Most importantly, remember to stay relevant to your brand and your target audience.

If you give interesting content, visitors will spend more time on your website, and this will boost your rankings.

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