6 Steps for Setting Up a Digital Marketing Agency


The internet is only ever-expanding, and every day, more and more businesses decide to invest in their digital marketing. This means there’s ample opportunity for creative digital marketing agencies to make an impact in the industry, and you can make the most of the opportunity by setting up a digital marketing agency yourself.


Plan Your Business

You’ve got to have a solid plan for how you’re going to build your digital marketing agency. Otherwise, it’s likely you will fall at the first hurdle. Digital marketing is a competitive industry, and while there is space to succeed, you’ve got to meticulously plan your path.

Think about your skills and how you can focus them to your advantage. Are you a social media whizz, are you good at link building, is on-page SEO your speciality?

Decide what your strengths are and how you can use them to build success and find out how you can stand out from the competition.


Build Your Website

When you’re running a digital marketing agency, your potential clients are going to be looking at your website and your marketing for cues as to whether you’re good at your job. After all, if you can’t get your own website right, then why should someone pay you for advice on digital marketing?

This means you have to pay extra attention to making sure your website is ticking all the boxes. As a digital marketer, you already understand the importance of a website, but it’s going to be even more important when you’re running your own digital marketing agency.


Market Yourself

This should be your bread and butter – marketing yourself. This is your opportunity to show your potential clients how good you are at your job. Be innovative with your marketing and put all the knowledge you have into your campaigns.

It may be a competitive industry out there, but you should have some pretty good ideas about how to get your message in front of potential clients. Demonstrate to people why they need your marketing skills by marketing yourself like a pro.


Follow Up on Leads

Hopefully, your marketing should be working and the leads flowing in, but you’ve got to be very organized and committed to following up on those leads. Leads are not useful if you’re not converting any of them, so you’ve got to be disciplined at this stage and really go the extra mile.

It can be helpful to be flexible with your price at the early stage to help you get those clients that can build your portfolio. However, never undersell yourself.

Don’t get downhearted and keep following up on those leads.


Manage Your Clients

You work exceptionally hard to get clients, so it’s important to make sure you’re keeping them by being organized and exceeding expectations. Make sure you’re managing your clients’ contracts with the contract management software and staying on top of your pipeline.

The only way you’re going to expand your agency is through exceptional service, so make sure you’re managing your clients effectively.


Moving Forward

Once you have done all this and done so successfully, then you will want to think about moving forward. Think about where you want the business to be in a year, two years, three and more. This will ensure you have a target to work towards in your first year of running.

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