5 Mistakes That Make Your Business Website Look Unprofessional

Your website is often the first point of contact between customers and your business. As soon as they land on the homepage, they will start forming an opinion and it’s important that the first impression is a good one. Trust is important in business, and if customers don’t think that you are very professional, they will not trust in you. There are a lot of common mistakes that people make with their business sites that make them come across as amateurish and unreliable, and that can seriously hurt sales. These are some of the things that make your business website look unprofessional.

 

 

Slow Load Times 

There’s nothing more frustrating than visiting a website that takes forever to load. People will quickly become frustrated, and it gives the impression that you have not invested much time and money in your website and you are not willing to pay for good hosting services. In most cases, people will only wait a few seconds for a page to load before they get bored and leave, so website speed is so important. You should do regular speed tests on your website and if it is running slowly, find ways to increase the speed. 

Your hosting services have a big impact and you should consider upgrading if your website is slow. Poor load times can also be caused by an overcrowded website that has a lot of animations and videos on it, but if you streamline your website, you can improve the user experience and speed up the loading times as well. 

Website Crashes 

Slow load times are an issue, but it’s an even bigger problem if your website crashes completely. It makes you look incredibly unprofessional and you are losing potential sales every second that the site is down. If you want to give the right impression to potential customers, it’s vital that you find ways to prevent website downtime as much as possible. Finding a reliable hosting service is key here, and it’s important that you carry out routine maintenance on the site. Don’t wait until it crashes and then try to fix it, make sure that you monitor the site and deal with issues before they cause website downtime. 

Spelling and Grammar Errors 

You’d be surprised how many businesses post content that has simple spelling and grammar errors in it. This immediately shows potential customers that you have rushed content out without checking it over, and they will assume that you are careless. The question is, if you don’t take care with the content on your website, do you have the same lackluster attitude towards product design or customer service? It doesn’t take long to check over content before posting it, and it makes a big difference. Sites like WordPress have spelling and grammar plugins that you can use to ensure that content is always free of errors. 

Outdated Contact Information 

Contact information on your site is important because it legitimizes your business. There are a lot of online scams out there and so people are cautious about new businesses. They will often check the address and phone number to see whether the business is legitimate or not, so if your details are out of date and the number doesn’t work, that’s not a good sign. Outdated contact details also show a lack of care, and you will miss out on a lot of potential customers that would rather contact you over the phone. Whenever you update your contact details or move to a new location, you need to update your website right away. 

Lack of Mobile Optimization 

Over 50% of website traffic comes from mobile devices, and that number is only going to increase in the future. If somebody visits your site on a mobile and views the standard desktop version, it will be difficult to use and pictures and videos may not display correctly. This immediately suggests that you don’t know what you are doing and you are not investing in professional web design. It’s important that you pay a web designer to create a mobile version of the site so it works seamlessly on all devices.

If you run an ecommerce business, you should consider building your own dedicated app. It makes the whole process much easier for your customers, which will boost your conversion rate. It also gives you a great marketing opportunity because you can send notifications directly to their phone. Dedicated mobile apps make your business look far more professional compared with a standard website. 

People make snap judgments about your business as soon as they enter your website, and a few simple mistakes can lose you a lot of customers. However, if you address all of the issues on this list, you will give the right first impression.

 

 

 

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