4 Ways to Improve Your Brand’s Social Media Presence


Every small business understands how important
spreading brand awareness is for their company. Without it, you can’t expect to reach new customers, and this means your influence never grows beyond where you started. For some companies, this is perfectly okay, but it isn’t for everybody, and improving your social media presence is one of the most effective ways to increase your standing in your industry. How do you improve your social media presence, though? Consider these four tips. 

 

Use a Content Calendar 

What is a content calendar? A content calendar is a useful system that allows you to plan out content for every week of the year. There are several benefits to this. For one, you’re not scrambling to create something for the sake of it, which improves the quality and reduces stress. It also prevents duplicate content, which hinders SEO ranking and will bore your readers. A content calendar can also help you be the first to mention important days in your brand or industry history, showing you have your finger on the pulse. 

 

Learn What Works 

It can often feel that any post on social media is a gamble, but while randoms with four followers won’t experience much backlash from a poorly timed tweet, businesses have more to lose,v even if it gives them publicity. If you are out of ideas, consider this Guide To Social Success to show you how to find the perfect content to post at the perfect time. Even if you feel you know all about social media, there is a lot underneath the surface that can help you make the most of all of your accounts and ensure you boost your social media presence the right way. 

 

Stay Up to Date With Trends 

Many social media accounts have become personalities in their own right. We have seen this with Wendy’s as well as Lidl’s Twitter team – especially during disputes over caterpillar chocolate cakes. While this doesn’t (and cannot) work for every brand, it’s still worth making sure you stay up with trends. If you want to boost awareness of your brand, you can be an early voice about the current goings-on in the world, which will bring eyes to your product and perhaps draw in new customers. 

 

Foster Relationships 

One major mistake that brands make is they try their hardest to win new followers at the expense of quality content. But, more followers does not always correlate to better engagement. Rather than fiend for followers, sometimes in desperate measures, focus instead of building relationships with your customers. While some will engage in bad faith and try for Gotcha moments, other customers will be more genuine. If someone pops up in your mentions, engage with them like a human rather than a brand, as this will make you look better to other followers. 

 

Socially Responsible

The social media landscape is always changing, so your brand needs to get on board with the Now before you are forced to play catch-up all over again. By knowing what is required from your social media approach, you’ll have better success and engagement across all platforms.

 

 

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