10 Great Marketing Tips For Your Small Business


Getting your brand and your business noticed is no easy task. That is why there are so many different avenues of opportunity out there when it comes to marketing your small business. But with so many different marketing options available, how do you know what you should be doing to get your brand seen. 

While these days, most of your customers will find out about your business through an online search, there is still quite a lot to be said for more traditional forms of marketing and media. 

Splitting your marketing spend across a range of different from traditional print media through to a PPC native advertising platform is a wise move. But what are the different options for marketing your business? 

In this article, we’ll share some of the best ways that you can use to market your small business. 


  1. Know Your AudienceBefore you can start targeting your marketing, you need to know who your audience is to target in the first place. While a larger company may be able to appeal to a wider demographic, they say that the ‘riches are in the niches’. Having a small niche business can be lucrative, providing you know your niche and you know who is interested in it.Start off by thinking about your existing customer. Who are they? What do they want? Learn about their demographics, such as their ages, genders, occupations, and more. Then think about who you’d like to have as your customer and work out how you can target them.


  1. Emphasize Your Value PropositionWhat is it that sets you apart from your competitors? You need to know how you are different and why you are different. If you can talk about what makes you better than anyone else in the business, you’ll be able to add real value to your marketing campaigns.


  1. Build a Digital PresenceIf you run a brick-and-mortar business, it is essential that you have a website and a social media presence. You should see these things as being extensions of your brick and mortar business. Your website and social media accounts shouldn’t just be an online catalogue listing your products or services; they should be a salesperson that works for your company 24/7. By using chatbots, you’ll be able to engage with visitors to your site and deal with basic queries to both your site and social media accounts.


  1. Employ Search Engine Optimization TechniquesOnce you have a website, you need to make sure that people can see it. Getting to the top of the organic search results on Google and Bing takes time and effort. You need to implement a long term search engine optimization (SEO) strategy. This will utilize a whole host of different practices to get your website to the top of the search engine results page. The type of practices includes link building, improving page load speeds, using local SEO tactics such as using Google My Business, and lots more.


  1. Start Scrappy and Focus on Short Term WinsWhen you’re starting out in marketing your small business, think about making the quickest gains possible. Start off scrappy, and you’ll start to see a return on your investment sooner. This money can then be reinvested in focusing on longer-term goals, such as building up your organic search success with search engine optimization.Techniques such as paid ads can help you achieve these quick short term goals.


  1. Leverage PPC MarketingPay Per Click advertising is a very cost-effective way of getting your message out there. As long as you have the right message and are using the right keywords, then you’ll find that you get a positive response. If you don’t get any click through on your ads, then it means that an ineffective ad campaign won’t cost you dearly.


  1. Use Social MediaOver half the world is on social media, and people are increasingly becoming more used to communicating with brands and businesses via their social media profiles. In fact, the younger generation often favours this method of communication when speaking with small businesses. Set up social media profiles. Be active on them and be responsive. Don’t just share promotions and products on your page, add some real value with some content that will make people stop and read what you have to say. Use photos and videos too. Make sure that you engage with your audience. If you reply to all messages and comments, then your customer service will shine through, and your customers will love it. In addition to running your profile pages on social media, you should also focus your attention on targetted advertising. Social media advertising allows you to really focus your ads on your desired target audience. This is where knowing your audience and who you’d like as your customer will really come into its own.


  1. Use Retargeting/ RemarketingSo, someone visited your site, saw something they liked, but then left without making the purchase? No problem. You can retarget that customer through advertising. Let them see the product that they were browsing on your site next time they go online and it may just prompt them to return to your site to seal the deal.


  1. Use Email Marketing to Generate LeadsIf you bring anyone to your site, do anything that you can to get them onto your email list. Offering money off on their first purchase with you is a great way of grabbing their attention. Once you have that email list, make sure you use it. Tailor specific ads that will target that customer or customers similar. You could even employ remarketing techniques via email.


  1. Double Down On the Tactics That WorkIf you strike a hit with any of your marketing tactics, double down on them and really go for it. Keep an eye on the data as this never lies. If you start to see less success in this method in the future, ease off the amount that you are spending and focus your attention elsewhere.  


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